THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…

Finalists

Retail & E-Commerce
finalist
gold honor
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…
Retail & E-Commerce
finalist
silver honor
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…
Retail & E-Commerce
finalist
bronze honor
Nickelodeon's JoJo Siwa for Amazon Prime Day
Nickelodeon’s JoJo Siwa is a singer, dancer, and anti-bullying advocate, with a global consumer pro…
Retail & E-Commerce
finalist
audience honor
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&…
Retail & E-Commerce
finalist
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consume…
Retail & E-Commerce
finalist
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix coll…

Nominees

Retail & E-Commerce
January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%
A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when…
Retail & E-Commerce
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by cre…