Best in Retail and E-Commerce in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…

Finalists

Retail & E-Commerce

Walmart #DealDropDance

Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and other prominent internet personalities in a social-first campaign to generate excitement for Black Friday’s hottest deals at Walmart. Set to the track “Water Me” by Grammy-nominated artist, Lizzo, fans were encouraged to participate in a social contest l…

Retail & E-Commerce

Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…

Retail & E-Commerce

Nickelodeon's JoJo Siwa for Amazon Prime Day

Nickelodeon’s JoJo Siwa is a singer, dancer, and anti-bullying advocate, with a global consumer products business. Her products were significantly under-indexed on Amazon, where consumers did not associate her brand with the retailer. Our objectives were to drive a disruptive and original campaign that would (1) generate mass awareness of JoJo’s …

Retail & E-Commerce

H&M Loves New York

How do you make a global brand feel relevant to a local community? 2019 is an important year for H&M. With the launch of its new Hudson Yards store, the brand will have had a presence in New York City for more than 19 years, but the excitement for H&M that was felt back then isn’t as strong today. We needed to reignite New Yorkers’ passion for the…

Retail & E-Commerce

This is an Ad - WITHIN for GREATS

WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consumer shoe brand acquired by Steve Madden in August of 2019, to create a campaign that was completely transparent and altogether honest. The goal of this campaign was to build stronger brand awareness among its younger audience of Gen-Zers and Millenn…

Retail & E-Commerce

Two Truths & A Lie: Katie Sturino x Stitch Fix

In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes access to on-trend and perfectly-fitting clothing. At launch, as part of a broad integrated marketing approach, the social team was tasked with…

Nominees

Retail & E-Commerce

January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%

A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when it launched in 2017. In 2019, this celebrity backed beauty brand charged January Digital with increasing revenue, ROI, and brand demand/awareness through an existing product relaunch. Partnering with their agency, January Digital (JD), we created a soci…

Retail & E-Commerce

Quick Fix - IGTV Series

In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by creating meaningful cultural and emotional connections with our consumers and existing clients. To support this objective, the content team set the goal of experimenting with new content types and growing our video programming across channels, starting with I…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!