5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Finalists

finalist
gold
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and other prominent internet personalities in a social-first campaign to generate excitement for Black Friday’s hottest deals at Walmart. Set to the track “Water Me” by Grammy-nominated artist, Lizzo, fans were encouraged to participate in a social contest l…
finalist
silver
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…
finalist
bronze
Nickelodeon's JoJo Siwa for Amazon Prime Day
Nickelodeon’s JoJo Siwa is a singer, dancer, and anti-bullying advocate, with a global consumer products business. Her products were significantly under-indexed on Amazon, where consumers did not associate her brand with the retailer.  Our objectives were to drive a disruptive and original campaign that would (1) generate mass awareness of JoJo’s …
finalist
audience
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&M. With the launch of its new Hudson Yards store, the brand will have had a presence in New York City for more than 19 years, but the excitement for H&M that was felt back then isn’t as strong today. We needed to reignite New Yorkers’ passion for the…
finalist
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consumer shoe brand acquired by Steve Madden in August of 2019, to create a campaign that was completely transparent and altogether honest. The goal of this campaign was to build stronger brand awareness among its younger audience of Gen-Zers and Millenn…
finalist
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes access to on-trend and perfectly-fitting clothing.  At launch, as part of a broad integrated marketing approach, the social team was tasked with…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!