THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Nominees

Ban Antiperspirant Roll-On Deodorant
In 2019, Ban Antiperspirant Roll-On Deodorants’ advertising focused on a range of benefits to attra…
finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the…
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momo…
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more …
Jojo Rabbit: Anti Propaganda Propaganda Posters
To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so …
finalist
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
winner
audience honor
Likeable Media x Party City: FU 2020
Between the pandemic, economic fallout, and civil unrest, 2020 left Americans with a lot of anger, …
finalist
Pluck A Side
Drive engagement around chicken during the holidays which is typically a very low-interest time per…
finalist
Sorry to Superimpose
Our campaign was designed to show teens and young adults that they don’t just have to live with the…
finalist
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriousl…
The most effective way to maintain social distance
Last year was unpredictable and turbulent. Since March 2020, the pandemic has forced millions of pe…
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April…
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, ev…