THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
audience honor
Likeable Media x Party City: FU 2020
Between the pandemic, economic fallout, and civil unrest, 2020 left Americans with a lot of anger, …

Finalists

Humor
finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the…
Humor
finalist
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
Humor
finalist
Pluck A Side
Drive engagement around chicken during the holidays which is typically a very low-interest time per…
Humor
finalist
Sorry to Superimpose
Our campaign was designed to show teens and young adults that they don’t just have to live with the…
Humor
finalist
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriousl…

Nominees

Humor
Ban Antiperspirant Roll-On Deodorant
In 2019, Ban Antiperspirant Roll-On Deodorants’ advertising focused on a range of benefits to attra…
Humor
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momo…
Humor
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more …
Humor
Jojo Rabbit: Anti Propaganda Propaganda Posters
To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so …
Humor
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
Humor
The most effective way to maintain social distance
Last year was unpredictable and turbulent. Since March 2020, the pandemic has forced millions of pe…
Humor
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April…
Humor
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…
Humor
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, ev…