13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the Georgia Lottery. But we also wanted to reach a newer, younger player who typically doesn’t play lottery games.   
finalist
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmissio…
finalist
Likeable Media x Party City: FU 2020
Between the pandemic, economic fallout, and civil unrest, 2020 left Americans with a lot of anger, frustration, and uncertainty. So, when the holiday season came around, it's no surprise that there was a strong desire from people to take a firmer hold of what little they could control. Despite being unable to responsibly spend time with friends an…
finalist
Pluck A Side
Drive engagement around chicken during the holidays which is typically a very low-interest time period.
finalist
Sorry to Superimpose
Our campaign was designed to show teens and young adults that they don’t just have to live with their acne. We wanted to help them understand that clearer skin is possible if they find the right treatment. But first, we had to find—and reach—them in a new and compelling way. Our objective was to leverage data analytics to target the right pieces o…
finalist
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We…

Nominees

Ban Antiperspirant Roll-On Deodorant
In 2019, Ban Antiperspirant Roll-On Deodorants’ advertising focused on a range of benefits to attract new customers. This year we adapted messaging to better showcase why consumers were already purchasing the product. For them, what sets Ban apart from its top competitors (Old Spice, Dove, Secret, and Degree) and why they love Ban so much is the fact that i…
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momoa, it demonstrated (in what some might consider a decidedly uncomfortable way) that home is where you're most at ease. Just like Jason is comfortable at home, Rocket Mortgage wants you comfortable financing one.  Through arresting visuals, a blockbuster sta…
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more “living” space – even ghosts. Rocket Mortgage® can help anyone find the extra space they need and feel confident they’re getting the right mortgage without ever leaving the comfort of their own home. Ghost Roommate was able to utilize the humorous situation of…
Jojo Rabbit: Anti Propaganda Propaganda Posters
To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so in a way that grabs attention and makes a statement as provocative as the movie, through our art and communication.
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But when the pandemic hit, we had to cancel the celebrations and pivot. With the world in total chaos, Mike’s Hard Lemonade, a brand that is all about optimism and drinking on the bright side, decided it was time to give back. Mike’s Hard Lemonade knows all too well …
The most effective way to maintain social distance
Last year was unpredictable and turbulent. Since March 2020, the pandemic has forced millions of people to physically distance themselves from others. It has changed the way we live and brought the new normal rules for communication and media consumption.   While all the bars, caffes and stores were closed, people stayed in their homes and the interne…
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April Fools’ Day pranks altogether. Yet we believed people were still looking for a reason to smile. So we pulled a prank designed to fool no one.
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better. But to do that, we had to first build awareness about who we are and how we’re different. Enter: a series of straight-up, self-aware commercials featuring Dan Levy promoting our $40/month offering, including unlimited data for unlimited Internet browsing. In …
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, even as the rest of the category was growing. It wasn’t an awareness problem: Research revealed that more category buyers knew, but rejected Black Magic than any other brand. With competitors outspending them $10 to $1, Black Magic needed a bold idea to put a fr…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!