THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

Comfortable Super Bowl Social

Entered in Global Campaign, Financial Services, Multi-Platform Campaign, Branded Content, Humor

About this entry

In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momoa, it demonstrated (in what some might consider a decidedly uncomfortable way) that home is where you're most at ease. Just like Jason is comfortable at home, Rocket Mortgage wants you comfortable financing one. 

Through arresting visuals, a blockbuster star and “I-can’t-help-but-look” humor, Rocket Mortgage drove brand awareness in a crowded field in the world’s biggest day for advertising.

Why does this entry deserve to win?

The strategy implementation is to arresting visuals, a blockbuster star and “I-can’t-help-but-look” humor, Rocket Mortgage drove brand awareness in a crowded field in the world’s biggest day for advertising.

Results

Results of this work is a great Super Bowl commerical and Super Bowl social media content. 

Entrant Company / Organization Name

Rocket Mortgage

Entry Credits