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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Comfortable Super Bowl Social

Entered in Global Campaign, Financial Services, Multi-Platform Campaign, Branded Content, Humor

Objective

In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momoa, it demonstrated (in what some might consider a decidedly uncomfortable way) that home is where you're most at ease. Just like Jason is comfortable at home, Rocket Mortgage wants you comfortable financing one. 

Through arresting visuals, a blockbuster star and “I-can’t-help-but-look” humor, Rocket Mortgage drove brand awareness in a crowded field in the world’s biggest day for advertising.

Strategy

The strategy implementation is to arresting visuals, a blockbuster star and “I-can’t-help-but-look” humor, Rocket Mortgage drove brand awareness in a crowded field in the world’s biggest day for advertising.

Results

Results of this work is a great Super Bowl commerical and Super Bowl social media content. 

Produced by

Rocket Mortgage

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!