In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momoa, it demonstrated (in what some might consider a decidedly uncomfortable way) that home is where you're most at ease. Just like Jason is comfortable at home, Rocket Mortgage wants you comfortable financing one.
Through arresting visuals, a blockbuster star and “I-can’t-help-but-look” humor, Rocket Mortgage drove brand awareness in a crowded field in the world’s biggest day for advertising.
The strategy implementation is to arresting visuals, a blockbuster star and “I-can’t-help-but-look” humor, Rocket Mortgage drove brand awareness in a crowded field in the world’s biggest day for advertising.
Results of this work is a great Super Bowl commerical and Super Bowl social media content.