THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business Campaign by a Latinx/Hispanic-Owned Business Campaign by a LGBTQ+ Owned Business Campaign by a Native/Indigenous-Owned Business Campaign by a Woman-Owned Business Campaign by an Asian-Owned Business Corporate Social Responsibility Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy Clean Water & Sanitation Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content Branded Series Call to Action Community Management Contest or Promotion Creative Use of Technology Email & Newsletters Employee Engagement Fundraising Humor Infographics Live Events Meme and GIFs Micro-Influencer Strategy Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Video Content

Animations Documentary Short Live Streaming Long Form Video Short Form Video Video Series Virtual Reality

From the 13th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Winner

Financial Services
winner
audience honor
Klarna is Swedish for Smooother Social
Buy now, pay later apps entered 2020 growing in popularity as the field becomes increasingly crowde…

Finalists

Financial Services
finalist
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with…
Financial Services
finalist
Now that you see me
What’s in a name? For some transgender and non-binary people, everything. According to the National…
Financial Services
finalist
Show Me Your Walk
As the world quickly adjusted and grappled with the “new normal” onset by COVID-19, we were coerced…
Financial Services
finalist
TD Thanks You
TD Bank is a regional, challenger brand in the Eastern US. With large national and international co…

Nominees

Financial Services
#RealMoneyTalk
In 2020, Intuit Turbo had low brand awareness and share of voice in the crowded personal finance sp…
Financial Services
A Taste of the Futures
Investors don’t typically use futures as an investing tool because it’s difficult to grasp. Little …
Financial Services
Amazing Mom
AIG L&R has a breadth of life insurance and retirement solutions, but needed to drive awareness of …
Financial Services
America The Beautiful
The murder of George Floyd prompted a national reckoning around race in America. Over the course of…
Financial Services
finalist
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with…
Financial Services
Citizens Bank “Small Business Grants”
The objective of the Citizens’ Minority-Owned Business Grant Video was to celebrate and amplify the…
Financial Services
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in business, Eastern Bank has a long history of doing what's right and smart an…
Financial Services
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momo…
Financial Services
Dracula Walks into a "Bank"
A credit union is not a bank. However, it is common for consumers to use the term “bank” when refer…
Financial Services
Goldman Sachs - Long Live Small Businesses
Goldman Sachs’ (GS) commitment to small businesses dates back over a decade, most notably through t…
Financial Services
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more …
Financial Services
winner
audience honor
Klarna is Swedish for Smooother Social
Buy now, pay later apps entered 2020 growing in popularity as the field becomes increasingly crowde…
Financial Services
LIVES
As a nation, America has become numb to the loss of Black lives at the hands of police around the c…
Financial Services
Let's Rally
As a long-standing sponsor of Major League Baseball, Bank of America typically leverages this partn…
Financial Services
Mastercard League of Legends Esports
In 2018, Mastercard entered a groundbreaking partnership with Riot Games’ League of Legends esports…
Financial Services
Millie
Conversations about money are usually focused on men. But in modern America, this makes no sense. …
Financial Services
finalist
Now that you see me
What’s in a name? For some transgender and non-binary people, everything. According to the National…
Financial Services
PNC Bank's Virtual Wallet
We wanted to create interest in PNC’s Virtual Wallet® by awakening consumers to the reality that th…
Financial Services
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
Financial Services
finalist
Show Me Your Walk
As the world quickly adjusted and grappled with the “new normal” onset by COVID-19, we were coerced…
Financial Services
Sonic Melody
With voice commerce set to hit $40bn by 2021, audio identities not only connect brands with consume…
Financial Services
finalist
TD Thanks You
TD Bank is a regional, challenger brand in the Eastern US. With large national and international co…
Financial Services
Where the Money Is
BioCatch is a digital identity company that serves a highly sophisticated set of buyers within majo…