THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Nominees

#RealMoneyTalk
In 2020, Intuit Turbo had low brand awareness and share of voice in the crowded personal finance sp…
A Taste of the Futures
Investors don’t typically use futures as an investing tool because it’s difficult to grasp. Little …
Amazing Mom
AIG L&R has a breadth of life insurance and retirement solutions, but needed to drive awareness of …
America The Beautiful
The murder of George Floyd prompted a national reckoning around race in America. Over the course of…
finalist
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with…
Citizens Bank “Small Business Grants”
The objective of the Citizens’ Minority-Owned Business Grant Video was to celebrate and amplify the…
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in business, Eastern Bank has a long history of doing what's right and smart an…
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momo…
Dracula Walks into a "Bank"
A credit union is not a bank. However, it is common for consumers to use the term “bank” when refer…
Goldman Sachs - Long Live Small Businesses
Goldman Sachs’ (GS) commitment to small businesses dates back over a decade, most notably through t…
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more …
winner
audience honor
Klarna is Swedish for Smooother Social
Buy now, pay later apps entered 2020 growing in popularity as the field becomes increasingly crowde…
LIVES
As a nation, America has become numb to the loss of Black lives at the hands of police around the c…
Let's Rally
As a long-standing sponsor of Major League Baseball, Bank of America typically leverages this partn…
Mastercard League of Legends Esports
In 2018, Mastercard entered a groundbreaking partnership with Riot Games’ League of Legends esports…
Millie
Conversations about money are usually focused on men. But in modern America, this makes no sense. …
finalist
Now that you see me
What’s in a name? For some transgender and non-binary people, everything. According to the National…
PNC Bank's Virtual Wallet
We wanted to create interest in PNC’s Virtual Wallet® by awakening consumers to the reality that th…
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
finalist
Show Me Your Walk
As the world quickly adjusted and grappled with the “new normal” onset by COVID-19, we were coerced…
Sonic Melody
With voice commerce set to hit $40bn by 2021, audio identities not only connect brands with consume…
finalist
TD Thanks You
TD Bank is a regional, challenger brand in the Eastern US. With large national and international co…
Where the Money Is
BioCatch is a digital identity company that serves a highly sophisticated set of buyers within majo…