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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Halloween Social

Entered in Financial Services, Multi-Platform Campaign, Comedy Video, Humor

Objective

With so many people working from home because of COVID-19, a lot of them realized they needed more “living” space – even ghosts. Rocket Mortgage® can help anyone find the extra space they need and feel confident they’re getting the right mortgage without ever leaving the comfort of their own home. Ghost Roommate was able to utilize the humorous situation of a ghost looking for more space, with the benefit of a completely online home loan experience from Rocket Mortgage®.

Strategy

The strategy that was implementation was many people working from home because of COVID-19, a lot of them realized they needed more “living” space – even ghosts.

Results

The results of the work was successful because we heard a lot of great feedback on social media. 

Produced by

Rocket Mortgage

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!