13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Comedy

This award honors the most creative use of a comedy video in a social media or digital marketing campaign.

See previous winners and honorees here.
Cascade x The Daily Show
Our objective was to educate Millennial consumers by highlighting the time-saving and sustainable benefits of dishwashing vs. handwashing, all while playing up Cascade Platinum’s tongue-in-cheek “Do it Every Night” campaign message.  
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more “living” space – even ghosts. Rocket Mortgage® can help anyone find the extra space they need and feel confident they’re getting the right mortgage without ever leaving the comfort of their own home. Ghost Roommate was able to utilize the humorous situation of…
Sending 2020 a Big F*&% You ...for a Cause!
We at Public Inc. always wrap up the year a little differently. Instead of giving out a corporate holiday card to our clients, we prefer to make an impact in our community. But 2020 demanded something special. The pandemic; racial injustice; lost jobs; lost loved ones – we needed to send off the year in a way that was bold, cathartic, and impactful. Oh, …
So True, Y'all: If Genies Were Southern
It’s a Southern Thing loves to explore the quirks and nuances that set us apart from the rest of the country through our weekly sketch comedy show, "So True, Y'all." We are always thinking about what our audience will find relatable (hence, the name of the show) and what will motivate them to share or comment. "If Genies Were Southern" checks all of those b…
Wendy's Open Call
The goal of this campaign was to drive awareness to the Pretzel Bacon Pub Cheeseburger in a unique yet comedic way.  Comedy Central is the leading brand for all things funny and Wendy’s is a brand known to extend its boundaries when it comes to humor. Leaning into the humorous voices of both brands, the ViacomCBS/Velocity creative team produced a branded co…
Why They Made The Mini: "Shirt Pockets"
Launch new half-sized KIND bars, KIND Minis, to establish occasions when half a bar is enough to satisfy, specifically highlighting moments when people snack in the go. The TVC spoke to "how" the Mini was created. This series introduced "why."
Your Worst Fears Confirmed: Can Your Vagina Be Too Wet?
The continual goal of Comedy Central’s Your Worst Fears Confirmed franchise is to drive views, build brand affinity, and engage new audiences while serving the series’ ardent fan base. In Your Worst Fears Confirmed, Dr. Natasha Vaynblat presents comedically scientific answers to questions that people have wondered – and Googled – about for many years.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!