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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Your Worst Fears Confirmed: Can Your Vagina Be Too Wet?

Finalist in Comedy Video

Objective

The continual goal of Comedy Central’s Your Worst Fears Confirmed franchise is to drive views, build brand affinity, and engage new audiences while serving the series’ ardent fan base. In Your Worst Fears Confirmed, Dr. Natasha Vaynblat presents comedically scientific answers to questions that people have wondered – and Googled – about for many years.

Strategy

The episode “Can Your Vagina Be Too Wet?” gave the series an opportunity to address a timely and topical question. After Cardi B and Megan Thee Stallion’s song “WAP” became the definitive song – and video – of the summer, the series used the song’s title as a jumping-off point for a video that poses a common anatomical query. Series creators Vaynblat and Ellie Skrzat were able to channel that energy into a new Your Worst Fears Confirmed.

Results

Referencing the “WAP” video – as well as When Harry Met Sally and Gulliver’s Travels – fans connected with this irreverent, sexually provocative episode of Your Worst Fears Confirmed. "Can Your Vagina Be Too Wet?" received over 200k views on YouTube, 278k views on IGTV, and 158k views on Facebook.

Media

Video for Your Worst Fears Confirmed: Can Your Vagina Be Too Wet?

Produced by

Comedy Central Digital

Link

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