12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
Don’t Be a Scooper
We wanted to humanize the litter box experience for cat parents by humorously demonstrating the downsides of using a traditional litter box as compared to the benefits of using the self-cleaning Litter-Robot. As traditional litter boxes require cat parents to scoop the waste, cats are usually forced to step on poop to go poop. They then track resi…
finalist
Feeling Tired? Try this life hack! | Summer of Purple
Sleep is one of the most basic aspects of health yet between work, relationships, hobbies and Netflix it’s often the first to be sacrificed. JK! Studios explores this western ideology through a comedic lense with the objective of seamlessly integrating Purple’s products. We wanted to introduce the sleep-deprived citizens of the world to high-quali…
finalist
Good Boys - "Mini Mocks: Kissing Bootcamp"
Good Boys is a sweet coming of age story told through the raunchy mouths of 3 teenage boys who are at the peak of their middle school career. Our partners at Universal approached us to craft a custom integration that would showcase the film’s innocent-meets-R-rated sensibilities.  In turn we partnered with Viacom Digital Studios (VDS), our interna…
finalist
Mystics x GEICO: Guess What Day It Is?
In 2018, the WNBA introduced Nike as the official apparel brand of the WNBA.  And in 2019, the design of the WNBA uniform was redesigned, including adding space for a marquee sponsor on the jersey.  The Washington Mystics secured a partnership with insurance giant GEICO and wanted to promote the new sponsorship and the new uniform design.   …
finalist
Profiles in Courage: ENN's Middle East Reporter Gertrude Bellinger
Reporting proudly and totally irresponsibly from one of the most dangerous places in the world! She's been the Middle East bureau chief for five years. No big deal she can’t speak the language - she landed an interview with a "Hezbollah commander"! This is up-close-and-personal with Empire News Networks' Gertrude Bellinger!
finalist
Trevor Wallace Drinks Out of a BrüMate Once
To get the word out about our Hopsulator Slim, the world’s first triple-insulated, stainless steel can-cooler for 12oz slim cans, we engaged the Internet’s most famous White Claw connoisseur, Trevor Wallce. Our goal was simple - to make people laugh uncontrollably, promote the benefits of drinking ice-cold Claws from our Hopsulator Slim, and shun …
finalist
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their disruptor mindset as it sought to promote the recent multimillion-dollar renovation of their property in Washington D.C. The brand set out to brea…

Nominees

Degree – Comedy Central Roast
Returning to partner with Comedy Central’s annual tentpole night of insult-hurling, Unilever tasked Velocity with creating a 360° program integrating Degree’s ‘Made to Move’ messaging—a platform encouraging consumers to be more active and in turn, put the Degree suite of products to the test.  With this in mind we set out to show fans that while it might lo…
Hamptons
2019 marked the 70th anniversary of the Advertising & Design Club of Canada (ADCC). Since 1949, the club has celebrated the best creative work in Canada through the annual ADCC Awards, Canada’s oldest and most prestigious creativity-focused award show. This live event is attended by hundreds of advertising and design professionals. The ask was to create a v…
MTV's The Hills: New Beginnings - Spencer Pratt’s Hollywood Star Tour
When it came time to launch the reboot of MTV’s The Hills, our goal was to re-engage former fans of the original series and MTV in general, and also reach new fans who had never known The Hills. A big part of this was to play into nostalgia for the original by developing creative that took fans back to where it all began. We leaned into old content from the…
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines a world where - for one night a year - all crime (including murder) is legal.   Season 2 of The Purge explored a new side of Purge culture - telling the story of this dystopian America BETWEEN annual Purge Nights and what happens the 12 months until it all …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.