WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Feeling Tired? Try this life hack! | Summer of Purple

Finalist in Comedy Video

Objective

Sleep is one of the most basic aspects of health yet between work, relationships, hobbies and Netflix it’s often the first to be sacrificed. JK! Studios explores this western ideology through a comedic lense with the objective of seamlessly integrating Purple’s products. We wanted to introduce the sleep-deprived citizens of the world to high-quality products through comedy. 

"Feeling Tired?" is a part of our sketch video series, The Summer of Purple. It’s comprised of ten sketches created with the intent to bring viewers, their families, and friends closer together with Purple at the center.

Strategy

For "Feeling Tired?", we focused specifically on the Purple mattress. What feels like a natural fit required careful planning and execution to ensure the product message was crisp and the comedy effective. Our strategy led us to parody the classic infomercial structure in relation to a universal pain point: lack of sleep. 

Heightening the absurdity of sleep as a novel panacea makes this video relatable and far-reaching.

Results

"Feeling Tired?" garnered over 1 million views on YouTube. A 30-second version aired on major television and streaming platforms—including Bravo and Hulu—reaching millions more. This clean, comedic concept built up Purple's sterling reputation as a forward-thinking leader in the marketing industry, and allowed JK! Studios to broaden its reach as a provider of brand-safe entertainment. 

The market for inclusive, safe for work entertainment is vastly underserved by the majority of online and broadcast comedy providers, but JK! Studios aims to fulfill that need at every turn.

Media

Video for Feeling Tired? Try this life hack! | Summer of Purple

Produced by

JK! Studios, Purple

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.