ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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Self-Defined

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Self-Defined

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

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Copywriting

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Design

Editing

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Self-Defined

Team

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Legal Team

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Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

So True, Y'all: If Genies Were Southern

Finalist in Comedy Video

Audience Honor in Comedy Video

Objective

It’s a Southern Thing loves to explore the quirks and nuances that set us apart from the rest of the country through our weekly sketch comedy show, "So True, Y'all." We are always thinking about what our audience will find relatable (hence, the name of the show) and what will motivate them to share or comment. "If Genies Were Southern" checks all of those boxes.

Strategy

A distinctively Southern genie who only grants wishes his way was the perfect vehicle to highlight a few of the unique aspects of life in the South. From the genie’s primary residence (a magic gravy boat) to his only caveat when granting someone the ability to fly (there will be a layover in Atlanta) we aimed to produce something our audience would find both relatable and hilarious.

Results

"If Genies Were Southern" was one of our most popular videos of 2020. It had 10 million views across Facebook, YouTube and Instagram. It had more than 264,000 engagements, was shared more than 76,000 times and helped bring in new audience to the overall It's a Southern Thing brand.

Media

Video for So True, Y'all: If Genies Were Southern

Produced by

It's a Southern Thing

Link

Entry Credits