13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Global Campaign

This award honors the most creative and effective global marketing campaign on social media or digital. Entry should describe how the campaign reached an international audience and adapted to various markets while maintaining a consistent message.
2KFEST
Celebrate the next generation launch of NBA2K21 for the new PlayStation 5 console with a worldwide event generating excitement and engagement for viewers across the globe.
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momoa, it demonstrated (in what some might consider a decidedly uncomfortable way) that home is where you're most at ease. Just like Jason is comfortable at home, Rocket Mortgage wants you comfortable financing one.  Through arresting visuals, a blockbuster sta…
Game to Work: Add Gaming Experience to Your Résumé
ManpowerGroup’s Game to Work campaign is a social-led and new way for us to engage with candidates who may have difficulty entering the labor market because they lack work experience and the ability to make their skills seems relevant to employers’ needs.  This campaign is not a recruitment campaign to recruit gamers for gaming roles, but rather in…
Go Near: Celebrating Local Travel Only On Airbnb
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Australian bushfires, particularly the Australian wildlife affected, and raise money for WIRES (Wildlife Information Rescue and Education Service) - the largest wildlife rescue & rehabilitation charity in Australia.
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, but it was time for Martell to recruit the next generation of cognac drinkers in a world where socializing goes beyond the physical space. The social media landscape is an existing challenge today for the spirits category. While the top 5 spirits categories d…
Pelé 80th Birthday Celebration
Pelé is more than a football legend, he’s a timeless global icon that spans generations. He has the respect and admiration of diverse cultural leaders, from The Obamas to today’s rising sports stars. Many editorial outlets published a variety of retrospectives and tributes, but as the team behind Pelé's digital strategy and social channels, we had bigger as…
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, perception…
Reshape Your Realities
With foldable smartphones entering the consumer technology industry, Lenovo was challenged with introducing a new category of foldable devices in a much larger form factor – the PC. And after four years of intense engineering and development, Lenovo was ready to launch the ThinkPad X1 Fold: the world’s first foldable PC for users’ diverse computing needs. R…
Sonic Melody
With voice commerce set to hit $40bn by 2021, audio identities not only connect brands with consumers on a new dimension, they are tools enabling consumers to shop, live, and pay in an increasingly digital and mobile world. Setting a new tempo for brand expression, Mastercard launched its sonic brand identity in 2019 – a comprehensive sonic architecture tha…
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and, most impo…
The Simpsons EMEA Launch on Disney+
In March of 2020, The Simpsons became available to stream on Disney Plus in Europe. The objective was to create a campaign that informed European audiences and that created a big impact in an organic way that directly connected to the region.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!