13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.


Entered in Global Campaign


Celebrate the next generation launch of NBA2K21 for the new PlayStation 5 console with a worldwide event generating excitement and engagement for viewers across the globe.


The challenge was to create a seamless, can’t miss 24-hour virtual event — from content strategy, development, and execution all the way through the broadcast. There’s no perfect way to simultaneously target consumers across the world’s 24 time zones, but the key was to optimize the broadcast to create an inclusive community feel from start to finish. Leveraging strategically placed, region-specific programming during prime hours as well as non-stop code drops, player interviews, musical performances, exclusive content and social engagement expanded the worldwide reach authentically.


2KFEST garnered 18.5 million global views, with a total of 8.1 million minutes watched. The event generated 184 thousand total mentions in 24 hours and was covered in 112 global articles. 2KFest trended #3 on Twitter in the US, #2 in France and #1 in Spain.


Produced by

2K, NBA, NVE Experience Agency


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!