CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Jojo Rabbit: Anti Propaganda Propaganda Posters

Entered in Entertainment, Humor

Objective

To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so in a way that grabs attention and makes a statement as provocative as the movie, through our art and communication.

Strategy


SATIRE FOR SATIRE 

Jojo Rabbit is a one-of-a-kind movie on Nazism. The hard-hitting satirical take is what made the movie a huge success and such a disruptor.

To promote the film and announce that it’s streaming on Disney+ Hotstar Premium, we couldn’t stay too far from adopting the same tone of satire and off-beat humour into our communication. We also couldn’t shy away from making some bold statements of our own. Statements that like the movie, made people stop in their tracks, think, shift in their seats, and maybe even dare to chuckle. Statements that are still relevant to current times. Because we knew we not only had to get people to register Jojo Rabbit when they saw our creatives, but make it equally memorable for brand Disney+ Hotstar Premium.

 

FAIL HITLER!

To do so, we created anti-propaganda propaganda creatives

  for film, highlighting its rather cheeky and off-beat take on Nazism. The copy was beautifully supported and highlighted by the art, which was inspired by iconic propaganda posters, married to the style of JoJo Rabbit’s original movie posters. All in all, it was crafted to be

  attention-grabbing, inspiring, iconic and memorable. It was the kind of cool

  poster art that a fan would want to frame and put up on their walls, share

  with others on social media or maybe even put as a phone wallpaper.

Media

Produced by

Disney+ Hotstar | Star India Pvt Ltd

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!