ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Entertainment

This award honors the best use of social media and digital by entertainment brands, publications, and services. Objectives may include campaigns and initiatives supporting musicians, films, comedians, plays and all other forms of entertainment.

See previous winners and honorees here.

Winner

Entertainment
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became the fan-favorite. That same day, Megan posted a TikTok of herself sporting different outfits that reflected “Savage”’s punchy chorus, “Classy, Bougie, Ratchet.” Initially, the plan was to push this outfit-change concept to the masses through a viral…

Finalists

Entertainment
finalist
Comedy Central Social
As always, Comedy Central Digital’s goal in 2020 was to maximize video views and watch time by publishing super funny and shareable content. When the pandemic hit in March, we remained focused on the creation of a variety of video content that would hit those goals, as well as satisfy company-wide initiatives and any confirmed and potential sponso…
Entertainment
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of TV and syndication. Looney Tunes created cultural resonance because Chuck Jones’ team of writers and animators reflected and commented on their world. That wild, rebellious, and cool DNA was reinvigorated in the ‘90s with the cartoon/reality hybrid h…
Entertainment
finalist
P-Valley Social Campaign: Welcome to The Pynk
The key to turning this southern-fried series into a cultural phenomenon? Authenticity. Katori Hall’s colorful and complex world of STARZ’ P-Valley told the story of a Black southern experience never before seen on television. The country slanguage, layered characters, original music, Delta Noir aesthetic (baybee, the list finna go on) gave STARZ …
Entertainment
finalist
Solar Opposites Live-Animated Twitter Q&A
As Solar Opposites was preparing to crash land at Hulu, we faced a challenge of global proportions: How do you convince earthlings that these foul-mouthed Shlorpions are just as relatable–and likeable–as a human sitcom family. 
Entertainment
finalist
audience
The Mandalorian Season 2 – Digital Campaign
The second season of the Disney+ Original Series reunited fans with The Mandalorian and the Child as they continued their journey through the outer reaches of the galaxy. The digital marketing campaign presented a restrained, but impactful pulsed content rollout to eventize the season premiere and supplemental weekly episodes on a global scale.

Nominees

Entertainment
Disney+ Launch in India: Red Carpet Premiere
  The launch of Disney+ came bundled with a unique proposition in India, since it was going to be paired with the Hotstar subscription here. It was naturally the biggest news in entertainment, and our campaign had to mirror that scale and more, with ATL, BTL, Digital, PR and every mass touchpoint in the mix. But we were faced with another big challenge –…
Entertainment
Disney+ Social
The goal of Disney+ social is to create content that brings together the stories from the expansive Disney library that the service has to offer for new and old fans.
Entertainment
Fatima
In 2020, we teamed up with Picturehouse to launch their new film, Fatima, the historical drama of the Virgin Mary’s appearances to three children in Fátima, Portugal, over a hundred years ago. Our task was to create buzz and drive ticket sales via social media for this 2020 tentpole film. We needed to develop social content that inspired, connected and e…
Entertainment
If I Only Had Christmas Bingo Game
To create excitement, drive awareness and drive tune-in to Candace Cameron Bure's Countdown to Christmas all new movie “If I Only Had Christmas.” 
Entertainment
Jojo Rabbit: Anti Propaganda Propaganda Posters
To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so in a way that grabs attention and makes a statement as provocative as the movie, through our art and communication.
Entertainment
MGM Studios 2020 Brand Social
In 2020, the MGM Studios social team set out on a mission with one goal in mind: transform the studio channels from a wasteland of content into a thriving brand with a strong voice and engaged community. Over the last few years, social has become a place where brands can really show their voice and creativity. We wanted to take advantage of the opportuni…
Entertainment
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to relive their favorite cinematic moments online. 
Entertainment
Trolls World Tour - Twitter Campaign
In the face of a global pandemic, Universal Pictures pivoted the release of it’s upcoming film Trolls World Tour away from theaters and moved it to premiere directly to consumer homes. For the first time audiences would be able to watch a big “theatrical” film in the safety of their home. And we only had one month to tell them about it. Universal Picture…