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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best in Entertainment

This award honors the best use of social media and digital by entertainment brands, publications, and services. Objectives may include campaigns and initiatives supporting musicians, films, comedians, plays and all other forms of entertainment.

See previous winners and honorees here.

Winner

Entertainment
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…

Finalists

Entertainment
finalist
Comedy Central Social
As always, Comedy Central Digital’s goal in 2020 was to maximize video views and watch time by publ…
Entertainment
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of …
Entertainment
finalist
P-Valley Social Campaign: Welcome to The Pynk
The key to turning this southern-fried series into a cultural phenomenon? Authenticity. Katori Hall…
Entertainment
finalist
Solar Opposites Live-Animated Twitter Q&A
As Solar Opposites was preparing to crash land at Hulu, we faced a challenge of global proportions:…
Entertainment
finalist
audience honor
The Mandalorian Season 2 – Digital Campaign
The second season of the Disney+ Original Series reunited fans with The Mandalorian and the Child a…

Nominees

Entertainment
Disney+ Launch in India: Red Carpet Premiere
  The launch of Disney+ came bundled with a unique proposition in India, since it was going to b…
Entertainment
Disney+ Social
The goal of Disney+ social is to create content that brings together the stories from the expansive…
Entertainment
Fatima
In 2020, we teamed up with Picturehouse to launch their new film, Fatima, the historical drama of t…
Entertainment
If I Only Had Christmas Bingo Game
To create excitement, drive awareness and drive tune-in to Candace Cameron Bure's Countdown to Chri…
Entertainment
Jojo Rabbit: Anti Propaganda Propaganda Posters
To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so …
Entertainment
MGM Studios 2020 Brand Social
In 2020, the MGM Studios social team set out on a mission with one goal in mind: transform the stud…
Entertainment
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to reliv…
Entertainment
Trolls World Tour - Twitter Campaign
In the face of a global pandemic, Universal Pictures pivoted the release of it’s upcoming film Trol…