THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best in Entertainment

This award honors the best use of social media and digital by entertainment brands, publications, and services. Objectives may include campaigns and initiatives supporting musicians, films, comedians, plays and all other forms of entertainment.

See previous winners and honorees here.

Winner

Entertainment
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…

Finalists

Entertainment
finalist
Comedy Central Social
As always, Comedy Central Digital’s goal in 2020 was to maximize video views and watch time by publ…
Entertainment
finalist
Looney Tunes hires an intern
Looney Tunes was invented in the golden age of theatrical cartoons and evolved through the rise of …
Entertainment
finalist
P-Valley Social Campaign: Welcome to The Pynk
The key to turning this southern-fried series into a cultural phenomenon? Authenticity. Katori Hall…
Entertainment
finalist
Solar Opposites Live-Animated Twitter Q&A
As Solar Opposites was preparing to crash land at Hulu, we faced a challenge of global proportions:…
Entertainment
finalist
audience honor
The Mandalorian Season 2 – Digital Campaign
The second season of the Disney+ Original Series reunited fans with The Mandalorian and the Child a…

Nominees

Entertainment
Disney+ Launch in India: Red Carpet Premiere
  The launch of Disney+ came bundled with a unique proposition in India, since it was going to b…
Entertainment
Disney+ Social
The goal of Disney+ social is to create content that brings together the stories from the expansive…
Entertainment
Fatima
In 2020, we teamed up with Picturehouse to launch their new film, Fatima, the historical drama of t…
Entertainment
If I Only Had Christmas Bingo Game
To create excitement, drive awareness and drive tune-in to Candace Cameron Bure's Countdown to Chri…
Entertainment
Jojo Rabbit: Anti Propaganda Propaganda Posters
To announce that the award-winning Jojo Rabbit, was streaming on Disney+ Hotstar Premium. To do so …
Entertainment
MGM Studios 2020 Brand Social
In 2020, the MGM Studios social team set out on a mission with one goal in mind: transform the stud…
Entertainment
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to reliv…
Entertainment
Trolls World Tour - Twitter Campaign
In the face of a global pandemic, Universal Pictures pivoted the release of it’s upcoming film Trol…