ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Solar Opposites Live-Animated Twitter Q&A

Finalist in Entertainment, Twitter Partnership

Gold Distinction in Twitter

Audience Honor in Twitter Partnership

Objective

As Solar Opposites was preparing to crash land at Hulu, we faced a challenge of global proportions: How do you convince earthlings that these foul-mouthed Shlorpions are just as relatable–and likeable–as a human sitcom family. 

Strategy

We answered the call by having our aliens do something no alien has ever done before–a live animated Twitter Q&A hosted.To bring our 2D aliens to life, we supplied series voice talent Justin Roiland, Thomas Middleditch, Mary Mack and Sean Giambrone with their own personal “recording kits'' so they could capture their vocal performances from the safety of their own homes. 

We then combined the audio with custom animation created in-house using our Adobe Character Animator rigs and posted the pre-produced footage in “real time” during the activation.

Hosted by pop culture icon Kevin Smith, the first-of-its-kind Live Twitter Q&A allowed our aliens to answer fans’ questions about their home planet and share their candid observations about their new residence on this human-infested place we call Earth. 

Results

Our lovable aliens garnered 144,739 total views across the videos during the live stunt, 2.8K organic engagements and 96M potential impressions. 

Twitter helped share the love around this first-ever animated Twitter Q&A, featuring the activation as its own Twitter Moment on the day of launch, resulting in even more visibility for our Solar Opposites on their big day.“

Solar Opposites” went on to become the most-watched Hulu Original comedy premiere to date and became the No. 1 SVOD title on the service after launching May 8.

Media

Video for Solar Opposites Live-Animated Twitter Q&A

Produced by

Paradise Creative, Hulu

Entry Credits