ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
gold
Solar Opposites Live-Animated Twitter Q&A
As Solar Opposites was preparing to crash land at Hulu, we faced a challenge of global proportions: How do you convince earthlings that these foul-mouthed Shlorpions are just as relatable–and likeable–as a human sitcom family. 
finalist
silver
The Ad Council & Twitter ArtHouse: #StayHome #AloneTogether
Amidst the global COVID-19 pandemic, the Ad Council, who rallied the media and advertising industries to support critical messages around the Coronavirus, partnered with Twitter ArtHouse to drive action through artwork. The #StayHome and #AloneTogether campaigns, which aimed to disrupt the traditional PSA at a time where people were inundated with…
finalist
bronze
audience
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipated smartphones ever. Tens of thousands of tweets drove social conversation before the phone was even announced. The problem? How do you get the internet excited about a phone whose features have all been leaked, is way overdue, and launching in the mi…
finalist
bronze
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate underwent considerable changes in 2020. Amid these shifts, the role of the home transformed dramatically and became the singular most important place in their lives.  With this sharpened focus on home came a newfound appreciation for comfort, authentic…
finalist
Best of Tweets 2020
The only certainty in 2020 was uncertainty. For marketers, just about every plan was thrown out the window, as they navigated their brands through scrapped shoots, delayed launches and ever-shifting budgets while trying to strike the right tone in their messaging. These challenges pushed marketers creatively, leading to some incredible work on …

Nominees

#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch with the Academy" - a series of Twitter watch parties where the cast and crew of each film live tweeted comments and stories from the making of the film. #WatchWithTheAcademy
Dalek Takeover of Twitter! #DalekDay
One of the biggest days in the Doctor Who social calendar is Doctor Who Day – the 23rd November. The very first episode of the iconic 50+ year (the longest ever) science fiction television series of all time was broadcast this day and has become an annual celebration. How do you make another one? The Doctor and their immortal foes, the Daleks, are always…
Trolls World Tour - Twitter Campaign
In the face of a global pandemic, Universal Pictures pivoted the release of it’s upcoming film Trolls World Tour away from theaters and moved it to premiere directly to consumer homes. For the first time audiences would be able to watch a big “theatrical” film in the safety of their home. And we only had one month to tell them about it. Universal Picture…
Ultimate Fan Bracket – College Basketball Edition
With “March Madness” – the 2020 NCAA Men’s Basketball Tournament – canceled due to the COVID-19 pandemic, FOX Sports harnessed the unbridled enthusiasm fans have for their NCAA teams and created its own version of the tournament with the “Ultimate Fan Bracket.” The contest determined the best fan base in college hoops, with fans voting via Twitter. 
Ultimate Fan Bracket – NFL Edition
In August 2020, FOX Sports’ digital and social team launched the second annual Ultimate Fan Bracket: NFL Edition to determine the league’s best fan base, turning the unbridled enthusiasm of NFL fans into an authentic and engaging multimedia campaign. The winning team received a trophy and a celebratory billboard near its rival team’s stadium. The inaugural …
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable experience for fans. Every season the RuPaul’s Drag Race Season 12 Queen RuVeal, or cast announcement, is an integral part of our pre-season content strategy and significant performance driver across social channels. For Season 12 we wanted to explore a new an…