13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.
#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch with the Academy" - a series of Twitter watch parties where the cast and crew of each film live tweeted comments and stories from the making of the film. #WatchWithTheAcademy
Best of Tweets 2020
The only certainty in 2020 was uncertainty. For marketers, just about every plan was thrown out the window, as they navigated their brands through scrapped shoots, delayed launches and ever-shifting budgets while trying to strike the right tone in their messaging. These challenges pushed marketers creatively, leading to some incredible work on Twitter. T…
Dalek Takeover of Twitter! #DalekDay
One of the biggest days in the Doctor Who social calendar is Doctor Who Day – the 23rd November. The very first episode of the iconic 50+ year (the longest ever) science fiction television series of all time was broadcast this day and has become an annual celebration. How do you make another one? The Doctor and their immortal foes, the Daleks, are always…
Google Pixel 4a Launch
The Google Pixel 4a – our mid-tier device priced at $349 – was one of the company's most anticipated smartphones ever. Tens of thousands of tweets drove social conversation before the phone was even announced. The problem? How do you get the internet excited about a phone whose features have all been leaked, is way overdue, and launching in the middle of a …
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate underwent considerable changes in 2020. Amid these shifts, the role of the home transformed dramatically and became the singular most important place in their lives.  With this sharpened focus on home came a newfound appreciation for comfort, authenticity and ac…
Solar Opposites Live-Animated Twitter Q&A
As Solar Opposites was preparing to crash land at Hulu, we faced a challenge of global proportions: How do you convince earthlings that these foul-mouthed Shlorpions are just as relatable–and likeable–as a human sitcom family. 
The Ad Council & Twitter ArtHouse: #StayHome #AloneTogether
Amidst the global COVID-19 pandemic, the Ad Council, who rallied the media and advertising industries to support critical messages around the Coronavirus, partnered with Twitter ArtHouse to drive action through artwork. The #StayHome and #AloneTogether campaigns, which aimed to disrupt the traditional PSA at a time where people were inundated with somber me…
The Oreo Doomsday Vault
Alerted by a concerned fan on Twitter, OREO was on a mission to save the OREO cookie from the impact of Asteroid 2018VP1 by building the OREO Global Vault in the permafrost region-Svalbard, Norway.  To bring this activation to life, we had to work against actual space and time. Agencies, directors, producers, & editors prioritized the production of the d…
Trolls World Tour - Twitter Campaign
In the face of a global pandemic, Universal Pictures pivoted the release of it’s upcoming film Trolls World Tour away from theaters and moved it to premiere directly to consumer homes. For the first time audiences would be able to watch a big “theatrical” film in the safety of their home. And we only had one month to tell them about it. Universal Picture…
Ultimate Fan Bracket – College Basketball Edition
With “March Madness” – the 2020 NCAA Men’s Basketball Tournament – canceled due to the COVID-19 pandemic, FOX Sports harnessed the unbridled enthusiasm fans have for their NCAA teams and created its own version of the tournament with the “Ultimate Fan Bracket.” The contest determined the best fan base in college hoops, with fans voting via Twitter. 
Ultimate Fan Bracket – NFL Edition
In August 2020, FOX Sports’ digital and social team launched the second annual Ultimate Fan Bracket: NFL Edition to determine the league’s best fan base, turning the unbridled enthusiasm of NFL fans into an authentic and engaging multimedia campaign. The winning team received a trophy and a celebratory billboard near its rival team’s stadium. The inaugural …
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable experience for fans. Every season the RuPaul’s Drag Race Season 12 Queen RuVeal, or cast announcement, is an integral part of our pre-season content strategy and significant performance driver across social channels. For Season 12 we wanted to explore a new an…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!