ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Ultimate Fan Bracket – NFL Edition

Entered in Twitter

Objective

In August 2020, FOX Sports’ digital and social team launched the second annual Ultimate Fan Bracket: NFL Edition to determine the league’s best fan base, turning the unbridled enthusiasm of NFL fans into an authentic and engaging multimedia campaign. The winning team received a trophy and a celebratory billboard near its rival team’s stadium. The inaugural fan bracket event in 2019 was such a success that FOX Sports digital saw the opportunity to replicate the campaign across other properties. The Ultimate Fan Bracket: College Basketball edition launched in April 2020, with North Carolina defeating BYU, earning a billboard in Durham, N.C., the backyard of archrival Duke. 

Strategy

On August 25, FOX Sports broadcasters Erin Andrews, Charissa Thompson and Peter Schrager hosted a 30 minute live-stream across all FOX Sports digital platforms revealing the seeding for the 32-team NFL Ultimate Fan Bracket.

Over 84,000 fans voted in the finals of the 2020 Ultimate Fan Bracket: NFL Edition. The six-seeded Buffalo Bills edged out the three-seeded Green Bay Packers to win the distinction of best fan base in the NFL, with 52.8% of the vote compared to 47.2% for Green Bay.

#BillsMafia cast more than 32,000 votes via Twitter, with a whopping 72% of fans choosing Foxborough, Mass., home to the Bills regional rival, The New England Patriots. The billboard, located just four minutes from Gillette Stadium, was unveiled on Dec. 21, 2020. FOX Sports encouraged fans to use the hashtag #FOXFanBracket when taking photos in front of the billboard.

Results

1.2 million votes were cast in the 2020 Ultimate Fan Bracket., and the billboard placement generated national, local and viral media attention.

Media

Video for Ultimate Fan Bracket – NFL Edition

Produced by

FOX Sports

Links

Entry Credits