ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best of Tweets 2020

Finalist in Twitter

Objective

The only certainty in 2020 was uncertainty. For marketers, just about every plan was thrown out the window, as they navigated their brands through scrapped shoots, delayed launches and ever-shifting budgets while trying to strike the right tone in their messaging.

These challenges pushed marketers creatively, leading to some incredible work on Twitter. The real-time nature of the platform provided a space for brands to step up and take action to inform, support and entertain people during an objectively chaotic year. From quenching our thirst for sports during a live sports drought to taking a stand for what’s right and rallying their community, it was important to shine a spotlight on the brands that recognized the valuable role they can play in people's lives during difficult times.

In an uncertain year, marketers looked to other marketers more than ever for inspiration and assurance. By celebrating the stand-out brands and campaigns from 2020, and the people behind them, Twitter showcased best-in-class marketing on the platform and inspired marketers for the year to come.

Strategy

Like every marketer in 2020, the team behind Best of Tweets, a yearly round-up of the best brands on Twitter, needed to pivot. So, we turned the typical award show on its head and celebrated the brands that truly understood their customers’ mindset in 2020 and took action. Instead of the standard award show categories, we said cheers to the brands worth remembering from a year we’ll never forget.

Winners included: Best campaign for connecting us from the couch (@Trolls), Best campaign for quenching our thirst for sports (@Gatorade), Best brand speaking out and standing up (@benandjerrys), Best campaign for making missing out memorable (@Chase), Best campaign for pivoting when it counts (@uscensusbureau) and Best campaign that rallied their community (@mannysdeli).

From epic watch parties to crucial campaign pivots, the marketers we celebrated brought all the feels and played to the strength of the platform – connecting with people. And, while we couldn’t celebrate in person, we made sure the ten winners got the recognition they deserved with an integrated social-first campaign targeted at fellow marketers.

Unlike the previous year with winners announced in a Tweet thread and live event, we had to find new ways to make this the year-end party no marketer would want to miss out on. And obviously, there was no better place to do this…then on Twitter. To create buzz and anticipation, a Like-to-Subscribe Tweet invited marketers to instantly be notified when the winners were announced; consider this the invite. On launch day, the winners were revealed in an epic Tweet thread driving to a custom website. A branded emoji amplified the conversation, while social-first videos showcased the creative minds behind the winning campaigns. And the marketers themselves celebrated their win with custom creative they shared with pride on their social platforms. We also delivered over 200 custom Twitter kits to the winning marketing teams to kick off the at-home celebrations.

In an objectively chaotic year, Best of Tweets 2020 showed just how vital Twitter was to marketers. With a farewell toast to 2020 this celebration of the brands worth remembering from a year we’ll never forget, was truly memorable. With Twitter, these brands connected, unlike ever before, with people at the center of what’s happening. No doubt, inspiring marketers working on their 2021 marketing plans.

We ran the campaign where marketers are:

Paid: Twitter, LinkedIn, eMarketer, Ad Age, Digiday

Social: @TwitterMktg

Owned: Email activation, Client meetings

Earned: AdWeek, PRWeek and other industry trade publications

 

 

 

 

 

 

Results

Overall Best of Tweets 2020 drove 9.7 million impressions across all channels, primarily through Twitter. Best of Tweets 2020 successfully met its objective to showcase best-in-class marketing on Twitter to marketers in order to influence how clients use and invest in the platform.

Results by channel:

Twitter Marketing Website (Marketing.Twitter.com)

@TwitterMktg social activation  

Twitter Marketing email activation

Sales enablement

Press coverage in trade publications

Media

Video for Best of Tweets 2020

Produced by

Twitter, Open

Links

Entry Credits