The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

The Mandalorian Season 2 – Digital Campaign

Finalist in Entertainment

Audience Honor in Entertainment

About this entry

The second season of the Disney+ Original Series reunited fans with The Mandalorian and the Child as they continued their journey through the outer reaches of the galaxy. The digital marketing campaign presented a restrained, but impactful pulsed content rollout to eventize the season premiere and supplemental weekly episodes on a global scale.

Why does this entry deserve to win?

Kicking off with the first teaser trailer, the digital campaign kept a global strategy in mind with flagship digital campaign beats included the following: 

Social character recaps, revisiting the journey of each of the characters in the series following the season finale.

Results

The campaign was an incredible success, with our @TheMandalorian social accounts doubling in size over the course of the season 2 campaign. The excitement for the series on social increased as well, with the series trending weekly on Twitter as each new episode debuted on Disney+.

Media

Entrant Company / Organization Name

Walt Disney Studios

Links