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From the 13th Annual Shorty Awards

The Mandalorian Season 2 – Digital Campaign

Audience Honor in Entertainment


The second season of the Disney+ Original Series reunited fans with The Mandalorian and the Child as they continued their journey through the outer reaches of the galaxy. The digital marketing campaign presented a restrained, but impactful pulsed content rollout to eventize the season premiere and supplemental weekly episodes on a global scale.

Strategy and Execution

Kicking off with the first teaser trailer, the digital campaign kept a global strategy in mind with flagship digital campaign beats included the following: 

Social character recaps, revisiting the journey of each of the characters in the series following the season finale.


The campaign was an incredible success, with our @TheMandalorian social accounts doubling in size over the course of the season 2 campaign. The excitement for the series on social increased as well, with the series trending weekly on Twitter as each new episode debuted on Disney+.


Entrant Company / Organization Name

Walt Disney Studios