ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack

Finalist in YouTube Presence

Entered in Entertainment

Objective

Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to relive their favorite cinematic moments online. 

Strategy

At “Binge Society,” it’s lights, camera, action on everything movies. 

Publish a constant stream of the most iconic movie scenes, from cult classics to award winning films, that keeps fans coming back for more. 

Produce and edit entertaining montage videos with fresh, must-watch spins like “The Best Dinosaur Chases” and “Your Week Presented by [movie character]” to show fans their most-loved movies in a new light. 

Appeal to a wide range of movie fans by featuring clips from all different genres across the decades: ‘70s, ‘80s, ‘90s, ‘00s, ‘10s, ‘20s.  

Engage with the film fanatics community and encourage two-way conversation with clever movie memes, trivia, and interactive games.  

Use the company’s proprietary social listening platform JellyPulse to identify popular trending themes and stories to inform content creation. Edit and optimize each video for maximum engagement using our exclusive multi-variant testing approach that vets the best video edit, caption, thumbnail and other features so each post is ready for its close-up. Optimize our publishing strategy around the A-List content that fans crave. 

Launch a second channel, “Binge Society - Les Meilleures Scènes de Films” that caters to French-speaking film buffs with the same iconic movie content, but consumable in their native language.  

Results

By listening to fans, producing creative cuts, and putting data in the director’s seat, Jellysmack’s “Binge Society” has quickly gained an audience and has become a must see channel for the world’s biggest movie fans on YouTube in just 10 months. 

The feel-good channel has earned 1.3 million subscribers since its launch in April 2020. With over 900 million lifetime views and 300 million current monthly views, it is consistently ranked in the Top 50 YouTube Channels by weekly views in the U.S. “Bingers” have racked up 31 million watch hours, proving that clip-based film content has officially been greenlit. 

“Binge Society’s” broad approach to publishing content from all different genres has paid off. Some of the most-binged clips span the spectrum from classic ‘70s thriller (Jaws - “Brody Kills the Shark” scene, 27 million views), and cult action flick (Fast & The Furious: Tokyo Drift - “Winner Gets Me” scene, 27 million views), to contemporary family comedy (Minions - “The Evil Family” scene, 23 million views). 

In addition to watching videos, the “Binge Society” fans also go behind the scenes with the memes, trivia, and games posted in the “Community” section where individual posts consistently earn 10-15k engagements.

“Binge Society - Les Meilleures Scènes de Films” has grown to over 235K subscribers in the same time period, driving over 30 million views per month and entertaining French film enthusiasts with top global hits.

Media

Video for Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack

Produced by

Jellysmack

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