13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.

Finalists

finalist
Comedy Central YouTube
Comedy Central's YouTube channel serves as the main hub for our comedy content on YouTube, and supports our larger ecosystem of spinoff channels, including Key & Peele, The Daily Show, and Comedy Central Stand-Up. We aim to increase the average views on our YouTube videos, experiment with new features, and grow our subscriber base, all while featu…
finalist
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to relive their favorite cinematic moments online. 
finalist
Quick Question
Baseball can often be inaccessible to new fans. With this explainer series, MLB intended to position itself as welcoming and comprehensible to anyone who wanted to learn more about the sport. Quick Question sought to reach an underserved audience of women and younger fans who might be alienated by other baseball content. . 
finalist
The Try Guys
The Try Guys is an award-winning comedy documentary series that has garnered over 2 billion views with its witty take on daily life and social issues. On camera, the Try Guys are a comedy quartet known for their wild willingness to try anything and everything, from labor pain simulators to Alaskan dog sledding. They are the founders of the indepen…
finalist
TheSoul Publishing’s 5-Minute Crafts
TheSoul Publishing is a digital media studio specializing in creating highly shareable short-form videos across the world. This year it sought to build momentum around its popular DIY brand: 5-Minute Crafts. The goal was to increase channel/viewer awareness; build the 5-Minute Crafts subscriber base across its network of YouTube channels produced …
finalist
Vlad & Niki
With their daily adventures and antics on the popular "Vlad & Niki" YouTube channel; brothers, Vlad and Niki Vashketov, entertain and educate preschool aged children and their families around the world.  Each video utilizes an innovative mix of live action, animation and music to achieve comedic narratives that capture the attention of the prescho…
finalist
WWE YouTube
The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Bellas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WW…

Nominees

AdoramaTV
With travel paused, large events postponed, and life spent sheltered under pandemic guidelines, creators had unprecedented hours to spend at home—and Adorama was ready and waiting to inspire them. Adorama has always helped creators elevate their craft, whether it’s new tricks for lighting photoshoots, the best gear for filming documentaries, or any host of …
Al Jazeera English YouTube Channel
At the start of 2020, as Covid-19 began its rapid-fire spread across the globe, the Al Jazeera English Youtube Channel was doing what it does best - publishing and curating video news reports and documentaries from Al Jazeera English's TV networks and Digital divisions. But the pandemic also ran in tandem with an unprecedented news cycle that kept our small…
CMT's Dallas Cowboys Cheerleaders: Making the Team
After 13 seasons of Dallas Cowboys Cheerleaders: Making the Team, it was time to expand the brand’s digital and social presence where it previously did not exist. Our goals were to expand our digital footprint, elevate our content online, create custom digital video content and close the gap between the linear series and the rabid fanbase in order to increa…
Newly Bros
Baseball players have personalities too! In this quick, web-friendly series, MLB sought to showcase the friendships between players, and to make viewers feel like they too could hang out with their favorite athletes. This series is meant to appeal to younger fans. 

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!