ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.

Finalists

finalist
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to relive their favorite cinematic moments online. 
finalist
Quick Question
Baseball can often be inaccessible to new fans. With this explainer series, MLB intended to position itself as welcoming and comprehensible to anyone who wanted to learn more about the sport. Quick Question sought to reach an underserved audience of women and younger fans who might be alienated by other baseball content. . 
finalist
audience
The Try Guys
The Try Guys is an award-winning comedy documentary series that has garnered over 2 billion views with its witty take on daily life and social issues. On camera, the Try Guys are a comedy quartet known for their wild willingness to try anything and everything, from labor pain simulators to Alaskan dog sledding. They are the founders of the indepen…
finalist
TheSoul Publishing’s 5-Minute Crafts
TheSoul Publishing is a digital media studio specializing in creating highly shareable short-form videos across the world. This year it sought to build momentum around its popular DIY brand: 5-Minute Crafts. The goal was to increase channel/viewer awareness; build the 5-Minute Crafts subscriber base across its network of YouTube channels produced …
finalist
Vlad & Niki
With their daily adventures and antics on the popular "Vlad & Niki" YouTube channel; brothers, Vlad and Niki Vashketov, entertain and educate preschool aged children and their families around the world.  Each video utilizes an innovative mix of live action, animation and music to achieve comedic narratives that capture the attention of the prescho…
finalist
WWE YouTube
The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Bellas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WW…

Nominees

AdoramaTV
With travel paused, large events postponed, and life spent sheltered under pandemic guidelines, creators had unprecedented hours to spend at home—and Adorama was ready and waiting to inspire them. Adorama has always helped creators elevate their craft, whether it’s new tricks for lighting photoshoots, the best gear for filming documentaries, or any host of …
Al Jazeera English YouTube Channel
At the start of 2020, as Covid-19 began its rapid-fire spread across the globe, the Al Jazeera English Youtube Channel was doing what it does best - publishing and curating video news reports and documentaries from Al Jazeera English's TV networks and Digital divisions. But the pandemic also ran in tandem with an unprecedented news cycle that kept our small…
CMT's Dallas Cowboys Cheerleaders: Making the Team
After 13 seasons of Dallas Cowboys Cheerleaders: Making the Team, it was time to expand the brand’s digital and social presence where it previously did not exist. Our goals were to expand our digital footprint, elevate our content online, create custom digital video content and close the gap between the linear series and the rabid fanbase in order to increa…
Newly Bros
Baseball players have personalities too! In this quick, web-friendly series, MLB sought to showcase the friendships between players, and to make viewers feel like they too could hang out with their favorite athletes. This series is meant to appeal to younger fans.