Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

From the 13th Annual Shorty Awards

Comedy Central YouTube

Winner in YouTube Presence

About this entry

Comedy Central's YouTube channel serves as the main hub for our comedy content on YouTube, and supports our larger ecosystem of spinoff channels, including Key & Peele, The Daily Show, and Comedy Central Stand-Up. We aim to increase the average views on our YouTube videos, experiment with new features, and grow our subscriber base, all while featuring a diverse array of platform-specific comedy content.

Why does this entry deserve to win?

Comedy Central’s YouTube channel spotlights hilarious original content as well as fan-favorite moments from our linear TV series. From exclusive interviews with A-listers in Stir Crazy with Josh Horowitz, to popular CC social formats like Mini-Mocks, to content from series like Key & Peele and Drunk History, Comedy Central’s platform-native YouTube content often earns massive fan engagement. This steady cadence of both topical and evergreen content allows our brand to expand reach, maintain relevance, and establish clout on an influential platform for both comedy fans and comedians. Despite production challenges brought on by COVID-19, the channel experienced a year of massive growth, surpassing 10 million YouTube subscribers, and delivered new, engaging content to a global audience. Our social team found new and innovative ways to engage fans, developing a high-impact livestreaming strategy that's generated millions of views and minutes watched. Comedy Central has also deepened its commitment to social impact, raising over $100K for charity partners via YouTube fundraising.

Results

In 2020, Comedy Central's YouTube channel earned nearly 900M views, 4.4B minutes watched, and gained an additional 1.2M subscribers. Our brand-new livestreaming strategy resulted in blockbuster fan engagement, resulting in over 48M minutes watched and an average view duration of 18 minutes. Both new and library programming continues to succeed on our channel, such as our original HaHa Davis sketch "The Worst Guy to Bring on a Drug Deal" (3.7M views) and an "Every Classroom Sketch Ever" compilation from Key & Peele (13M views).

Media

Video for Comedy Central YouTube

Entrant Company / Organization Name

Comedy Central Digital

Links