ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Comedy Central YouTube

Winner in YouTube Presence

Objective

Comedy Central's YouTube channel serves as the main hub for our comedy content on YouTube, and supports our larger ecosystem of spinoff channels, including Key & Peele, The Daily Show, and Comedy Central Stand-Up. We aim to increase the average views on our YouTube videos, experiment with new features, and grow our subscriber base, all while featuring a diverse array of platform-specific comedy content.

Strategy

Comedy Central’s YouTube channel spotlights hilarious original content as well as fan-favorite moments from our linear TV series. From exclusive interviews with A-listers in Stir Crazy with Josh Horowitz, to popular CC social formats like Mini-Mocks, to content from series like Key & Peele and Drunk History, Comedy Central’s platform-native YouTube content often earns massive fan engagement. This steady cadence of both topical and evergreen content allows our brand to expand reach, maintain relevance, and establish clout on an influential platform for both comedy fans and comedians. Despite production challenges brought on by COVID-19, the channel experienced a year of massive growth, surpassing 10 million YouTube subscribers, and delivered new, engaging content to a global audience. Our social team found new and innovative ways to engage fans, developing a high-impact livestreaming strategy that's generated millions of views and minutes watched. Comedy Central has also deepened its commitment to social impact, raising over $100K for charity partners via YouTube fundraising.

Results

In 2020, Comedy Central's YouTube channel earned nearly 900M views, 4.4B minutes watched, and gained an additional 1.2M subscribers. Our brand-new livestreaming strategy resulted in blockbuster fan engagement, resulting in over 48M minutes watched and an average view duration of 18 minutes. Both new and library programming continues to succeed on our channel, such as our original HaHa Davis sketch "The Worst Guy to Bring on a Drug Deal" (3.7M views) and an "Every Classroom Sketch Ever" compilation from Key & Peele (13M views).

Media

Video for Comedy Central YouTube

Produced by

Comedy Central Digital

Links