ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

The Try Guys

Finalist in YouTube Presence

Audience Honor in YouTube Presence

Objective

The Try Guys is an award-winning comedy documentary series that has garnered over 2 billion views with its witty take on daily life and social issues. On camera, the Try Guys are a comedy quartet known for their wild willingness to try anything and everything, from labor pain simulators to Alaskan dog sledding. They are the founders of the independent production company 2nd Try, authors of the New York Times-bestselling book The Hidden Power of F*cking Up, and data-driven video producers who have cracked the science of making uplifting viral entertainment for the digital landscape. They just made their feature film debut with Behind The Try: A Try Guys Documentary that is now available on all streaming platforms.

Strategy

The Try Guys have aimed to expand their brand and company since leving BuzzFeed and have done so successfully by brinigng on a talented team of producers, editors, strategists and more to help them elevate their content. They've aimed to create new brands, products, and launch large projects over the past year including new podcasts and a feature-length documentary film. They've also increased the amount of content they release per week with new shows like "Without A Recipe," a TV-style Food Competition show made for YouTube. 

Results

Since becoming and independent company, The Try Guys have garnered over 2B views on YouTube and grown their following imensely across all platforms with over 7.5M subscribers on YouTube. Their new hit-series, Without A Recipe has over 90M views on YouTube and that number is constantly increasing. The show amongst other smash hits have all been a huge driver of susbcriber traffic, allowing them to expand their production to release more videos a week and puruse new projects like their widely successful documentary. Behind The Try: A Try Guys Documentary has received 4.9 star reviews across all VOD platforms with positive messages pouring in from fans and press alike. The expansion The Try Guys have seen in the past year is just the begining of even bigger accomplsihments to come. 

Media

Video for The Try Guys

Produced by

The Try Guys 2nd Try LLC

Link