13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.
Beats by Dr. Dre — You Love Me
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partnering with celebrity endorsers. But by 2020, the brand’s playbook needed to adapt to connect with Gen Z audiences, a majority of whom reported that the Black Lives Matter movement was hugely impactful to their worldview. To establish the same kind of relevance…
Holiday Even Brighter - YouTube
2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much beloved grocery store and brand focused on making the lives of Texans better since 1905. As the holiday season of 2020 grew near, H-E-B was determined to be the light at the end of the tunnel - helping, inspiring and empowering Texans to "Holiday Even Brighte…
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help improve their journey from sickness back to wellness. Typically, consumers have found relief with Mucinex by purchasing the product at drug, supermarket and mass merchandisers. However, when the COVID-19 pandemic hit, Mucinex elevated its brand purpose – “To Be A H…
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect their means a…
Thomas Sowell: Common Sense in a Senseless World
The objective behind “Thomas Sowell: Common Sense in a Senseless World” was to highlight Sowell’s work and message through highlighting Thomas Sowell himself. The host of the film, acclaimed Wall Street Journal editorial board member Jason Riley, walks the viewer through the life of Thomas from early on until today. Those already familiar with Sowell may be…
Transhood TRANSlation
Celebrate the release of the HBO Original Documentary Transhood with an activation that highlights and serves the Transgender community, specifically Trans youth and parents raising Trans children in a COVID-safe manner while encouraging discussion and engagement with important issues effecting the community in the Unites States today.
VH1's RuPaul’s Drag Race All Stars Season 5 RuVeal
Each season the Queen RuVeal, or cast announcement, is a unique opportunity for the RuPaul’s Drag Race Social & Digital teams to lean into the latest social technology to announce the group of Queens competing for the crown. All Stars 5 was no different however the COVID-19 pandemic and subsequent shutdown posed a significant hurdle to create a social event…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!