12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of YouTube

This award honors the most effective and creative campaigns optimized for YouTube. Describe how you best used YouTube's features, how it enhanced your message and how it met or exceeded your goals and objectives. See previous winners and honorees here.


"Skip the Chemicals"
Organic Voices is a consortium of natural brands that aims to illustrate less is more when it comes to the ingredients in our food. With “Skip the Chemicals,” we used humor and reverse psychology to illustrate this concept and get the message out to a wide audience on a modest budget.  Our objective was to speak to a culture that’s increasingly…
Make it Up
Our objective was to create a groundbreaking new series format that would merge influencer tutorials with reality competition, without compromising the integrity and massive appeal of either genre.  We aimed to deliver a modern viewing experience that fit the way young people engage with content today - on-demand across multiple platforms. 
Netflix is a Joke
The Try Guys Try 13 Futuristic Technologies At Google I/O
The Guys spent the day at Google I/O trying out mind-blowing future technologies, including playing with life size animals in augmented reality, using artificial intelligence to save the whales, and making music using fruit + machine learning. The goal of the project was to bring more awareness to Google's niche projects and build excitement aroun…
Untold America
Untold America is a documentary show published to the AJ+ YouTube channel and is part of our organization’s strategy to optimize for YouTube with consistent, regularly published shows. The mission of Untold America is to cover underrepresented, forgotten and misunderstood communities across the United States, and we often highlight the lives of Am…
YouTube: Just What The Dr. (Squatch) Ordered
Dr. Squatch is an all-natural men's personal care brand that began when its founder, searching for all-natural products to soothe his skin conditions, realized there were no companies making these products for men. The company mission is to elevate personal care and create products in categories that are under-serving men. The biggest challenge th…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.