ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

WWE YouTube

Finalist in YouTube Presence

Objective

The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Bellas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WWE's biggest events, including WrestleMania.

WWE’s official YouTube channel aims to serve as a 24/7 central hub for the vast majority of WWE’s online video content, so that fans have a one-stop location for all their viewing needs, including comprehensive playlists dedicated to weekly televised series, digital-exclusive originals and backstage interviews.

It's this type of seamless integration that has made our social and digital teams the industry standard.

Strategy

WWE's YouTube channel offers exciting highlights from WWE's many television properties, as well as classic clips from our expansive library of sports-entertainment action, which reaches well beyond WWE's own history to include various other regional and international promotions.

The greatest audience engagement, however, comes from our original content. Our "WWE Now" series keeps our passionate fanbase informed on the latest happenings across all brands. The best and worst of WWE is ranked four times a week in our "Top 10" series, with episodes regularly generating more than 1 million views in three days. And other original series like ”WWE Day Of,” “WWE Game Night,” "Superstar Ink" and "My Son/Daughter Is a WWE Superstar" have all generated millions of views.

Additionally, WWE has launched new live-streaming content brands on YouTube, such as a pay-per-view viewing party with Superstars and celebrities (“WWE Watch Along”) and an innovative studio show (“WWE’s The Bump”), which features both in-studio and video call-in guests. Live-streamed every Wednesday morning, “WWE’s The Bump” delivers the perfect blend of top-notch analysis and creative segments, ranging from breaking news to surprises catered specifically to guests. To date, Superstars appearing on “WWE’s The Bump” have included big names like Seth Rollins, Charlotte Flair, Becky Lynch, Kofi Kingston and Trish Stratus.

WWE on YouTube's network has expanded in recent years to include our original gaming channel UpUpDownDown, which features daily videos of WWE Superstars battling it out in the coolest video games. With more than 2.24 million loyal followers, UpUpDownDown has created a community experience amongst the WWE Universe and gaming aficionados. WWE Superstar twins The Bellas also have their own channel, which includes original series like “Chef Brie's Kitchen," "BellaBody" and "Bella Playback.” The Bella Twins’ YouTube channel has helped WWE grow its female fanbase as the channel has accumulated more than 3.29 million subscribers since its inception.

Results

Media

Video for WWE YouTube

Produced by

WWE

Links