12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.
AdoramaTV
AdoramaTV is on a mission to inspire and empower creators with the tips, education, and inspiration they need to do the work they love. Featuring a roster of professional creatives as hosts, including Ga…
AwesomenessTV YouTube Channel
To create a diverse content offering that reflects gen Z’s wide ranging interests, moods, and obsessions.   We are the premiere destination for all things Gen Z entertainment. We aim to build meaningf…
Dallas Cowboys Cheerleaders: Making the Team
Dallas Cowboys Cheerleaders: Making the Team entered its 14th season on CMT in August of 2019, giving audiences across the country the chance to watch passionate ladies fight for their spot on one of the…
First We Feast
First We Feast, part of Complex Networks, views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Its YouTube channel is …
Great Big Story
Following the rollout of new analytics tools in YouTube’s Creator Studio, Great Big Story focused our efforts in 2019 on optimizing our catalog of 2,600 videos to maximize click-thru rate (CTR) by routin…
The Young Turks
"Now, The Young Turks...is one of the largest and oldest online news shows, netting subscriber numbers that would be the envy of broadcast networks," wrote Roger Yu for USA Today.  The Young Turks is …
UpUpDownDown
UpUpDownDown is WWE’s premiere video game YouTube Channel. Hosted by WWE Superstar Xavier Woods a.k.a. Austin Creed, UpUpDownDown features WWE Superstars engaging in video game warfare on the sticks! Fue…
VH1
VH1 experienced impressive subscriber growth on its YouTube channel in 2018, and for the first time ever reached over 1B minutes watched. With over 1.5M subscribers at the start of 2019, we moved to conn…
WWE on YouTube
The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanba…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.