12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.


AdoramaTV is on a mission to inspire and empower creators with the tips, education, and inspiration they need to do the work they love. Featuring a roster of professional creatives as hosts, including Ga…
AwesomenessTV YouTube Channel
To create a diverse content offering that reflects gen Z’s wide ranging interests, moods, and obsessions.   We are the premiere destination for all things Gen Z entertainment. We aim to build meaningf…
First We Feast
First We Feast, part of Complex Networks, views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Its YouTube channel is …
Great Big Story
Following the rollout of new analytics tools in YouTube’s Creator Studio, Great Big Story focused our efforts in 2019 on optimizing our catalog of 2,600 videos to maximize click-thru rate (CTR) by routin…
UpUpDownDown is WWE’s premiere video game YouTube Channel. Hosted by WWE Superstar Xavier Woods a.k.a. Austin Creed, UpUpDownDown features WWE Superstars engaging in video game warfare on the sticks! Fue…
WWE on YouTube
The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanba…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.