13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.


WWE on YouTube
The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WWE…
Great Big Story
Following the rollout of new analytics tools in YouTube’s Creator Studio, Great Big Story focused our efforts in 2019 on optimizing our catalog of 2,600 videos to maximize click-thru rate (CTR) by routinely updating our video titles and thumbnails. A high click-thru rate increases the chances that a viewer will click on our video and watch it, and…
AdoramaTV is on a mission to inspire and empower creators with the tips, education, and inspiration they need to do the work they love. Featuring a roster of professional creatives as hosts, including Gavin Hoey, Lindsay Adler, David Bergman, and many more, the channel includes the resources today’s creatives need to get their job done.  From t…
AwesomenessTV YouTube Channel
To create a diverse content offering that reflects gen Z’s wide ranging interests, moods, and obsessions.   We are the premiere destination for all things Gen Z entertainment. We aim to build meaningful communities around different sub-cultures and genres that are interesting and enjoyable to our audience. From challenge formats with your favor…
UpUpDownDown is WWE’s premiere video game YouTube Channel. Hosted by WWE Superstar Xavier Woods a.k.a. Austin Creed, UpUpDownDown features WWE Superstars engaging in video game warfare on the sticks! Fueled by Creed’s love of video games and nerd culture, UpUpDownDown boasts video content such as: exciting matchups for the UpUpDownDown Championshi…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!