ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

UpUpDownDown

Finalist in YouTube Presence

About this entry

UpUpDownDown is WWE’s premiere video game YouTube Channel. Hosted by WWE Superstar Xavier Woods a.k.a. Austin Creed, UpUpDownDown features WWE Superstars engaging in video game warfare on the sticks! Fueled by Creed’s love of video games and nerd culture, UpUpDownDown boasts video content such as: exciting matchups for the UpUpDownDown Championship, couch co-op games, interviews with current and past WWE Superstars while gaming, and collaborations with other YouTube personalities, influencers and celebrities, all in the name of gaming and having fun.

Why does this entry deserve to win?

UpUpDownDown taps into the ever-growing video game culture and video game industry by showcasing WWE Superstars playing new games, retro games and engaging in gaming tournaments. UpUpDownDown gives fans access to WWE Superstars outside of the ring and invites viewers along as we get first-looks at new games and exclusive content releases. UpUpDownDown has narratives that run across many different series and episodes, such as the UpUpDownDown Championship and the love/hate relationship between Austin Creed and long-time best friend Tyler Breeze in the "Battle of the Brands" series.

UpUpDownDown also explores tabletop games in our Dungeons and Dragons series "RollOut" as well as collaborations with legendary Star Wars tabletop pros, The Mynock Squadron. UpUpDownDown maintains a continued presence at conventions and has regularly been featured at E3, PAX, ComicCon, GamesCon and Insomnia throughout the year.

Results

In 2019, UpUpDownDown passed the 2 million subscriber mark on YouTube.

Between 7-10 videos were released per week on UpUpDownDown’s YouTube Channel, boasting thousands of views each. "Battle of the Brands" and "UUDD Championship" series videos totaled hundreds of thousands of views per episode.

UpUpDownDown features 4 main live streams per year (in partnership with WWE’s 4 tentpole pay-per-view events), which see very healthy live stream and VOD numbers.

Media

Video for UpUpDownDown

Produced by

WWE

Links

Entry Credits