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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

AwesomenessTV YouTube Channel

Finalist in YouTube Presence

Entered in Entertainment

About this entry

To create a diverse content offering that reflects gen Z’s wide ranging interests, moods, and obsessions.  

We are the premiere destination for all things Gen Z entertainment. We aim to build meaningful communities around different sub-cultures and genres that are interesting and enjoyable to our audience. From challenge formats with your favorite influencers to reality content showcasing different groups of teens, we have everything to keep you entertained and having fun.  

Why does this entry deserve to win?

AwesomenessTV's strategy is a two-prong strategy centered around creating an incubator system to test up-and-coming talent and a tentpole prong to create bigger formats with influencers we know our audience wants to see more of. This strategy is mindful of YouTube’s algorithm and best practices while also remaining nimble and exciting. An example of this two-prong strategy is our short form show "VS" which allows us to both showcase influencers that our audience already loves from our long form content as well as test new talent on the channel. When new talent preforms well for our audience in our short form shows, it allows us to create tentpole docu-series programming that our audience knows and loves.  

We continued to create spin-off series off our most successful franchises optimizing what we know our audience loves with a new format or new talent surrounding it.  

This year we optimized for watch time, making many of our episodes are much longer, with the hope of simultaneously increasing views and subscribers. We increased our subscriber base by targeting talent’s audience in order to get them to our channel and subscribe. 

 

Results

In 2019, AwesomenessTV had a total of 711M views, 3B minutes watched, and 1.1 million subscribers gained. 

Media

Produced by

Awesomeness

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.