12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees here.
Amazon Prime Video Experience at SDCC
For the 50th anniversary of San Diego Comic Con, Amazon Prime Video wanted to show audiences of the world’s biggest pop culture and entertainment event the breadth and depth of their content offering. Most people think of Amazon as an online retailer,  so Comic Con was the perfect audience to tout the company’s prowess in creativity and storytelling. Our ca…
AwesomenessTV YouTube Channel
To create a diverse content offering that reflects gen Z’s wide ranging interests, moods, and obsessions.   We are the premiere destination for all things Gen Z entertainment. We aim to build meaningful communities around different sub-cultures and genres that are interesting and enjoyable to our audience. From challenge formats with your favorite influe…
Charlie's Angels - "Ru's Angels"
Our studio partners are always looking for fresh ways to engage with audiences and stay in the cultural conversation.  Hailed by the New York Times as “a cultural phenomenon,” VH1’s Emmy Award Winning RuPaul’s Drag Race has stomped the runway right into the hearts and minds of fans worldwide.  To reintroduce Charlie’s Angels back into the cultural zeitgeist…
Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular focus on enticing modern audiences for the revival of the 1980s cult classic. But how does one go about capturing the attention of overstimulated young horr…
Fast & Furious Presents: Hobbs & Shaw
Being the first spinoff of the Fast Saga, our partners at Universal Pitcures challenged us to create a unique social presence for Hobbs & Shaw that felt fresh, innovative, and most of all, fun.  We had 3 major goals for this campaign: 1. Make jaw-dropping creative unlike anything audiences had ever seen on social platforms.  2. Give fans new ways to b…
Hulu's Castle Rock "Now Leaving Castle Rock" Livestream
With Castle Rock Season 2’s promise of a new story, we faced a challenge: How do we engage a fanbase obsessed with the details of Season 1 while getting them excited for the anthology? We set out to produce a half-hour livestream that teases the series return of Castle Rock and reinforces the fact that season two is an all-new story in Stephen King’s immers…
Knives Out: Dial K for Knives
Knives Out is a modern take on murder mysteries from the past with plenty of twists and turns along the way. To create anticipation, we aimed to create a piece of content that connected Knives Out with the movies that inspired it, while introducing the audience to the originality of this film.
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised and live streamed MTV music event, “MTV Presents Madonna Live & Exclusive: ‘Medel…
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and celebrate both the 15th anniversary of the cultural phenomenon Mean Girls movie release, as well as the hit Broadway musical. October 3 is internet famous and for Mean Girls fans a holiday in its own right. To the uninitiated October 3rd is the day in which …
Once Upon a Time in Hollywood Magazine
Quentin Tarantino has a deep admiration for nostalgia and culture. For his latest film, Once Upon a Time in...Hollywood, he brought one of his most personal narratives to the screen, recreating a year that changed Los Angeles and pop culture forever: 1969. The film discusses fame, friendship, changing perspectives, politics, masculinity, and the looming ter…
PAW Patrol Ready Race Rescue Campaign
After our massively successfully PAW Patrol Mighty Pups program in 2018, which featured the first ever 44-minute PAW Patrol movie available only at Walmart, we were challenged with developing a 2019 program that could anniversary the impressive content and sales story at our largest retail account, Walmart. We answered the challenge by developing a brand ne…
Rambo: Last Blood Home Entertainment Social Campaign
Lionsgate Home Entertainment needed social creative to help promote awareness around the Digital and 4K Ultra HD, Blu-ray & DVD release of Rambo: Last Blood. The goal was to position Rambo: Last Blood as the final chapter of the legendary Rambo franchise and to position Rambo as an iconic hero while emphasizing the thrilling action and vengeance angle witho…
Rehearsal 360°: Lizzo
The objective of the Rehearsal 360° docu-series is to give viewers an unprecedented look at the making of an awards show performance. The production follows a performance from its earliest phases in rehearsal to showcasing the performance in the live broadcast. Using the essence of the series, we set the goals which included: To highlight an art…
SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBob super fan and NBA star, Kyrie Irving on a Nike sneaker, apparel and accessories collection for adults and kids. A product collaboration of this magnitude, needed an equally impressive campaign that broke through the often-crowded sneaker world and blended th…
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the current and soon-to-be-launched streaming services in the coming year. Recognizing that consumers are tiring of growing streaming fees and subscriptions, Tubi aimed for pro-consumer messaging highlighting Tubi as a complement to SVOD and an antidote to subscripti…
Wonder Woman 1984 CCXP - Trailer Debut Twitter Wall
Wonder Woman marked a major turning point for the DC Universe in 2017, becoming a commercial and critical hit for Warner Bros. & DC Films. With Wonder Woman 1984 coming to theaters this June 2020 (well over a month prior to 2020 San Diego Comic-Con), Warner Bros. strategized the best way to kick off the movie’s marketing campaign. To generate buzz around th…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.