12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Fast & Furious Presents: Hobbs & Shaw

Entered in Entertainment

Objective

Being the first spinoff of the Fast Saga, our partners at Universal Pitcures challenged us to create a unique social presence for Hobbs & Shaw that felt fresh, innovative, and most of all, fun.  We had 3 major goals for this campaign:

1. Make jaw-dropping creative unlike anything audiences had ever seen on social platforms. 

2. Give fans new ways to bring Hobbs & Shaw into their everyday conversations.  

3. Utilize the large and active fanbases of the film's talent to amplify our reach.

Strategy

Bringing the massive action of Hobbs & Shaw from the big screen to mobile screens required a variety of techniques including split-screen editorial, integrated 3D text, and frame-breaking creative. We surprised fans with holy sh*t moments by allowing them to rotate their devices and “drive along” with the video clips in their social feeds. Inspired by the bickering heroes, we let fans get into the action with an attention-grabbing Giphy Sticker series featuring funny smack-talk, perfect for trash-talking friends on social.

Results

In addition to opening at the number 1 position at the box office, the film had a total gross of $750M+.  On the social channels, we had 120M+ total video views, 21M+ impressions on Twitter, 35M+ impressions on Instagram, and 414M+impressions on Facebook.

Creatively, we found a unique voice for this film and delivered thumb-stopping, innovate social content.  Fans were not only responding and commenting on the content of the film, but the intentions of the social creative itself.

Media

Video for Fast & Furious Presents: Hobbs & Shaw

Produced by

Part IV, Universal Pictuires

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.