WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Knives Out: Dial K for Knives

Entered in Entertainment

Objective

Knives Out is a modern take on murder mysteries from the past with plenty of twists and turns along the way. To create anticipation, we aimed to create a piece of content that connected Knives Out with the movies that inspired it, while introducing the audience to the originality of this film.

Strategy

This wholly original film was already equipped with a top-notch ensemble cast and a world-class director in Rian Johnson, and therefore required marketing that rose to its level of creativity and invention. We created this original video “Dial K for Knives,” a piece that captures the movie’s wild imagination and crowd-pleasing fun, while paying homage to the films that inspired it, such as The Private Eyes and Clue. The style and tone of “Dial K” gave our audience an extended look into the plot and characters that would not be possible in a traditional format.

Results

Media

Video for Knives Out: Dial K for Knives

Produced by

Trailer Park, Lionsgate

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.