THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards

Knives Out: Dial K for Knives

Entered in Entertainment

About this entry

Knives Out is a modern take on murder mysteries from the past with plenty of twists and turns along the way. To create anticipation, we aimed to create a piece of content that connected Knives Out with the movies that inspired it, while introducing the audience to the originality of this film.

Why does this entry deserve to win?

This wholly original film was already equipped with a top-notch ensemble cast and a world-class director in Rian Johnson, and therefore required marketing that rose to its level of creativity and invention. We created this original video “Dial K for Knives,” a piece that captures the movie’s wild imagination and crowd-pleasing fun, while paying homage to the films that inspired it, such as The Private Eyes and Clue. The style and tone of “Dial K” gave our audience an extended look into the plot and characters that would not be possible in a traditional format.

Results

Media

Video for Knives Out: Dial K for Knives

Produced by

Trailer Park, Lionsgate

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!