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Special Project

Special Project
From the 12th Annual Shorty Awards

WWE on YouTube

Gold Honor in YouTube Presence


The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WWE's biggest events, including WrestleMania.

WWE’s official YouTube channel aims to serve as a 24/7 central hub for the vast majority of WWE’s online video content, so that fans have a one-stop location for all their viewing needs, including comprehensive playlists dedicated to weekly televised series, digital-exclusive originals and backstage interviews.

Strategy and Execution

WWE's YouTube channel offers exciting highlights from WWE's many television properties, as well as classic clips from our expansive library of sports-entertainment action, which reaches well beyond WWE's own history to include various other regional and international promotions.

The greatest audience engagement, however, comes from our original content. Our "Fallout" series goes into the locker room at our biggest events to capture interviews with Superstars moments after they stepped through the curtain following a big match. The best and worst of WWE is ranked four times a week in our "Top 10" series, with episodes regularly generating more than 1 million views in three days. And other original series like ”WWE Day Of,” “WWE Game Night,” "Superstar Ink" and "My Son/Daughter Is a WWE Superstar" have all generated millions of views.

Additionally, WWE has launched new live-streaming content brands on YouTube, such as a pay-per-view viewing party with Superstars and celebrities (“WWE Watch Along”) and an innovative studio show (“WWE’s The Bump”), which features both in-studio and video call-in guests. Live-streamed every Wednesday morning, “WWE’s The Bump” delivers the perfect blend of top-notch analysis and creative segments, ranging from breaking news to surprises catered specifically to guests. To date, Superstars appearing on “WWE’s The Bump” have included big names like Seth Rollins, Charlotte Flair, Becky Lynch, Kofi Kingston and Trish Stratus.

WWE on YouTube's network has expanded in recent years to include our original gaming channel UpUpDownDown, which features daily videos of WWE Superstars battling it out in the coolest video games. With more than 2 million loyal followers, UpUpDownDown has created a community experience amongst the WWE Universe and gaming aficionados. WWE Superstar twins The Bellas also have their own channel, which includes original series like “Chef Brie's Kitchen," "BellaBody" and "Bella Playback.” The Bella Twins’ YouTube channel has helped WWE grow its female fanbase as the channel has accumulated more than 2.6 million subscribers since its inception.



Video for WWE on YouTube

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