ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

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Television

Real Time Response

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User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

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Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Stay Home, Save Lives

Winner in Local Campaign

Finalist in Spokesperson, Government & Politics, Humor

Gold Distinction in PSA

Audience Honor in Local Campaign

Objective

At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We were tasked with helping Mayor Lightfoot execute her “Stay Home, Save Lives” campaign in order to combat the spread of COVID-19.  

Strategy

Our strategy for Mayor Lightfoot’s “Stay Home, Save Lives” campaign was twofold. One, we used humor in our PSAs to break through during a serious time. Two, we featured Mayor Lightfoot herself as the star of our PSAs, showing Chicago’s typically no-nonsense, all-business mayor in a humorous light in relatable meme-worthy quarantine situations. This helped our idea have an enormous impact and break through the barrage of COVID-19 related media.  

We worked with a limited crew at one location on a one-day shoot, all while following strict COVID-19 shooting protocols. Creatively we knew our films had to be simple enough to execute properly yet be memorable, so we crafted short scripts that would allow us to film a variety of short PSAs in a small window of time while utilizing an on-the-fly improvisational style.  

Results

Our “Stay Home, Save Lives” PSAs hit big, spreading through social media channels and the city – helping to stem the surge of COVID-19 numbers in Chicago and nationwide.  

The campaign’s impact was immediate. Our PSAs garnered over 96,000 views on YouTube. The Mayor’s tweet featuring the PSAs received over 12,000 likes and over 6,000 retweets. Donated and earned media helped spread the message, leading to a local and national impact. 

The campaign drew instant attention amongst various channels on TV and social, such as the Today Show, Trevor Noah, CNN, the BBC and more. Michelle Obama even posted about our PSAs on her Instagram page for her 44MM+ followers. This helped spread the message and contribute to decreasing COVID-19 numbers in the city of Chicago, proving we could handle the pandemic. 

This all contributed to decreasing COVID-19 numbers in the city of Chicago as well as the state of Illinois. In turn, this helped combat the spread of COVID-19 nationwide.  

Media

Video for Stay Home, Save Lives

Produced by

Havas Chicago, City of Chicago

Link

Entry Credits