13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best in Government and Politics

This award recognizes the best use of social media and digital by a political party, politician, government advocacy group or city, state or country government.

See previous winners and honorees here.
Government & Politics
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the country and raise the stakes in driving voter awareness to his campaign. But in the name of public safety during a global pandemic, there was no way of canvassing, holding rallies, or door knocking. The Biden For President campaign needed a big socially-distanced b…
Government & Politics
City of West Hollywood COVID Response Campaign
The City of West Hollywood declared a local COVID-19 emergency in March 2020 following declarations of emergency from the State and County. In the first days, the City of West Hollywood closed City Hall and facilities to the public and activated plans to remotely serve residents, businesses, and community members in day-to-day needs while responding to the …
Government & Politics
Educating Florida's Youth to Combat COVID-19
Young people believe they are invincible. Nothing can stop them – not even a global pandemic. When COVID-19 hit – there was an urgency to educate youth and young adults on the importance of following CDC guidelines for prevention of COVID-19.   The Florida Department of Health (FDOH) tapped Golin to convince 5 million young & diverse Floridians to adjust…
Government & Politics
Influencers Get Out the Vote for Joe Biden For President
A global pandemic. Social justice protests. 2020 was a time of uncertainty, fear and chaos around the world. In the United States, it was also the year of the most pivotal Presidential election in recent memory. While a Presidential campaign is never easy, this election presented two major challenges for Joe Biden as he looked to unseat the sitting Presi…
Government & Politics
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmission rates.  …
Government & Politics
MONOPOLY Bonus Spectacular
In 2020 the Florida Lottery partnered with PPK for a big launch - a family of Scratch-Off games leveraging Hasbro’s MONOPOLY brand. The COVID-19 pandemic has re-shaped offline and online consumer behavior; digital media consumption has more than doubled*, as users yearned for entertainment. The objective of the campaign was to leverage the nostalgic bran…
Government & Politics
Mobilizing Infrequent Voters of Color to Elect Biden-Harris
The Service Employees International Union (SEIU) is composed of 2 million members -- the majority of whom are Black and brown -- who’ve been essential workers on the frontlines of the pandemic as home and health care, janitorial, airport, food, and other service workers. They knew what was at stake in the presidential election and strongly believed new lead…
Government & Politics
Paid Leave for All - "Our Humanity"
Paid Leave for All is non-profit organization that leverages policy expertise and research, partnerships and grassroots memberships in the field, and storytellers and communications tools to drive a win and enact a comprehensive and inclusive federal paid family and medical leave program with bipartisan support by 2023.  They came to us to create a 60-secon…
Government & Politics
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We were task…
Government & Politics
The Fight — Equality California
From equality for same-sex families to equality for trans people in the armed forces and everything in between, the stakes of the 2020 election were very real for the LGBTQ+ community. A vote for equality was essential, from the presidential ticket on down.   The good news? In key swing states, they had the margins to decide the outcome.    The …
Government & Politics
Uniting for Equality Like Never Before — Election 2020
This election cycle was unlike anything we had ever witnessed, putting into focus the need for strong, competent leadership from the state house to the White House. Amid a raging global pandemic and renewed call for racial justice, we knew the stakes were high going into November 2020. Typical means of energizing supporters and turning out the vote — in-per…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!