ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Government and Politics

This award recognizes the best use of social media and digital by a political party, politician, government advocacy group or city, state or country government.

See previous winners and honorees here.

Winner

Government & Politics
winner
audience
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the country and raise the stakes in driving voter awareness to his campaign. But in the name of public safety during a global pandemic, there was no way of canvassing, holding rallies, or door knocking. The Biden For President campaign needed a big socially-d…

Finalists

Government & Politics
finalist
gold
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmissio…
Government & Politics
finalist
City of West Hollywood COVID Response Campaign
The City of West Hollywood declared a local COVID-19 emergency in March 2020 following declarations of emergency from the State and County. In the first days, the City of West Hollywood closed City Hall and facilities to the public and activated plans to remotely serve residents, businesses, and community members in day-to-day needs while respondi…
Government & Politics
finalist
Educating Florida's Youth to Combat COVID-19
Young people believe they are invincible. Nothing can stop them – not even a global pandemic. When COVID-19 hit – there was an urgency to educate youth and young adults on the importance of following CDC guidelines for prevention of COVID-19.   The Florida Department of Health (FDOH) tapped Golin to convince 5 million young & diverse Floridians…
Government & Politics
finalist
Paid Leave for All - "Our Humanity"
Paid Leave for All is non-profit organization that leverages policy expertise and research, partnerships and grassroots memberships in the field, and storytellers and communications tools to drive a win and enact a comprehensive and inclusive federal paid family and medical leave program with bipartisan support by 2023.  They came to us to create …
Government & Politics
finalist
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We…
Government & Politics
finalist
Uniting for Equality Like Never Before — Election 2020
This election cycle was unlike anything we had ever witnessed, putting into focus the need for strong, competent leadership from the state house to the White House. Amid a raging global pandemic and renewed call for racial justice, we knew the stakes were high going into November 2020. Typical means of energizing supporters and turning out the vot…

Nominees

Government & Politics
Influencers Get Out the Vote for Joe Biden For President
A global pandemic. Social justice protests. 2020 was a time of uncertainty, fear and chaos around the world. In the United States, it was also the year of the most pivotal Presidential election in recent memory. While a Presidential campaign is never easy, this election presented two major challenges for Joe Biden as he looked to unseat the sitting Presi…
Government & Politics
MONOPOLY Bonus Spectacular
In 2020 the Florida Lottery partnered with PPK for a big launch - a family of Scratch-Off games leveraging Hasbro’s MONOPOLY brand. The COVID-19 pandemic has re-shaped offline and online consumer behavior; digital media consumption has more than doubled*, as users yearned for entertainment. The objective of the campaign was to leverage the nostalgic bran…
Government & Politics
Mobilizing Infrequent Voters of Color to Elect Biden-Harris
The Service Employees International Union (SEIU) is composed of 2 million members -- the majority of whom are Black and brown -- who’ve been essential workers on the frontlines of the pandemic as home and health care, janitorial, airport, food, and other service workers. They knew what was at stake in the presidential election and strongly believed new lead…
Government & Politics
The Fight — Equality California
From equality for same-sex families to equality for trans people in the armed forces and everything in between, the stakes of the 2020 election were very real for the LGBTQ+ community. A vote for equality was essential, from the presidential ticket on down.   The good news? In key swing states, they had the margins to decide the outcome.    The …