ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

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Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Uniting for Equality Like Never Before — Election 2020

Finalist in Government & Politics

Objective

This election cycle was unlike anything we had ever witnessed, putting into focus the need for strong, competent leadership from the state house to the White House. Amid a raging global pandemic and renewed call for racial justice, we knew the stakes were high going into November 2020. Typical means of energizing supporters and turning out the vote — in-person voter registration, door-to-door canvassing, campaign rallies — had to be replaced with a virtual setting. Issues such as access to quality health care, protections against discrimination, an end to systemic racism and economic relief for the most vulnerable in our society were no longer just talking points, but reality for so many in such a tangible way. We went into the election cycle, and even beyond that, with one goal in mind: to unite for equality like never before and harness every community member and pro-LGBTQ voice we could find to usher in a new chapter in America's history.

Strategy

We entered election season taking what we’d learned in our 40+ year history with the new environment we were operating in, utilizing our digital platforms and the more than 3 million HRC members, to ensure pro-equality candidates won up and down the ballot. Our strategy was built around three key goals:

Over the course of more than eight months, we deployed the below tactics to achieve victory:

Election 2020 Hub: It was key to equip people with one central location for everything they needed to know about the election. Our campaign hub provided a one-stop place for information, resources and ways to get involved. 

Protest + Vote = Change: Centering Black and specifically Black LGBTQ voices, we launched our Protest + Vote = Change campaign over the summer of 2020. This campaign put into focus how systemic racism was and is still a prevalent force and why proven, bold leadership was needed at every level of government to effect real, lasting change. 

Mail Voting & Voter Registration Initiatives: We wanted every person to have the chance to vote safely and securely during election season. Our staff and volunteers held phone/text banking sessions and virtual rallies, dispersed yard signs and resources around voting and worked to dispel misinformation campaigns around mail voting. 

Unite for Equality Virtual Event: In lieu of our typical national dinner held annually in September, we hosted the first-ever Uniter for Equality Live! National Event. The night featured candidates, celebrities, community leaders and HRC members discussing the historic importance of the election and why everyone needed to do everything in their power to make a difference. 

Continual Election Coverage: If there was an update on the campaign trail, we were right there to cover it. We followed along with the DNC and RNC, rolled out more endorsements than ever before in our organization’s history and provided rapid response news updates that touched on the issues impacting LGBTQ people the most. 

Georgia Runoff Campaign: We didn’t let the victory achieved in November prevent us from losing sight of the long-term goal. Without skipping a beat, we amplified our work in the Georgia runoff, shifting our digital focus to the runoff election, amplifying our paid ad spend, hosting virtual events and more.

Results

We didn’t just achieve victory this election season – we broke barriers. Across our campaign, we accomplished: 

Our success went beyond just numbers. Alongside our members and supporters, we helped:

Media

Produced by

Human Rights Campaign

Links