ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Public Service Announcement

This award honors the most creative and effective public service announcement run across any social media or digital platform by a brand, agency, or organization.

Winner

PSA
winner
audience
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the digital age is so constant, instant and effortless, that we forget that our messages can have real-life implications. The culture of forwarding unverified messages, hate speech and fake news has plagued India for a long time, and has led to communal ten…

Finalists

PSA
finalist
gold
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We…
PSA
finalist
gold
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabilities for over 50 years. Through their hard work and extensive programming, they’ve helped athletes experience the thrill of competitive sports. Yet despite their decades of experience, the non-profit is in a constant struggle to generate the money t…
PSA
finalist
silver
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmissio…
PSA
finalist
bronze
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but for victims of domestic violence, lockdown meant being trapped with their abusers, 24 hours a day. As a result, across the country and the world, incidents of domestic abuse rose exponentially.  The NO MORE Foundation -- a nonprofit dedicated to end…
PSA
finalist
bronze
No Extra Life
Brady and Ad Council, launched the End Family Fire program in 2018 to save lives through education regarding safe gun storage. In 2020, we were asked to help promote gun suicide prevention through safer gun storage. U.S. sales of guns and ammunition are soaring, and living conditions brought on by 2020 COVID-19 regulations such as stay-at-home …

Nominees

PSA
"Vote Because __________ Depends On It”
In 2020 the United States faced an historic election and we knew that no ordinary get-out-the-vote campaign could do everything we needed it to. The COVID-19 crisis was grinding the country to a halt. Widespread misinformation about voting and mail-in ballots threatened to suppress democratic action. And although the nation seemed hopelessly divided, it was…
PSA
#StayTheFFHome - Do's and Don'ts
Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.
PSA
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raised awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual PSA campaign.   The objective of the campaign is to communicate the tremendous impact of Black History Month by featuring leading members of Congress sharing i…
PSA
CARE International Women’s Day #WomenEqual PSA
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. That’s why women and girls are at the heart …
PSA
CDC Rx Awareness Campaign
Overdoses from opioids are on the rise and killing Americans of all races and ages. Every day, more than 1,000 people are treated in emergency departments for misusing prescription opioids, and more than 40 people die each day from prescription opioid overdoses (CDC). Families and communities across the country are coping with devastating health, emotional,…
PSA
Count Every Vote Project
The Voting Rights Lab was primed to identify and respond to threats to election integrity in advance of the November elections due to our in-state and national-level partnerships coupled with our in-house legal and advocacy expertise.  When our survey results about voters’ election expectations came back in September, we realized we had a major challenge…
PSA
Cover Up Queen
  The California Endowment has a strong community presence and a diverse audience that relies on its efforts to advocate for a healthier world in various ways. Last year, the Endowment was looking to motivate their younger audience to wear a mask as an essential step to protect themselves and their communities during the pandemic.
PSA
FDA "My Vaping Mistake"
AwesomenessTV and The Real Cost present “My Vaping Mistake,” giving real teens the chance to speak out and share personal stories that address the shockingly common themes and horrific experiences surrounding the vaping epidemic.
PSA
Mask Up
Morehouse School of Medicine (MSM) is an independent and mission-driven education, research and clinical institution based in Atlanta. The historically Black medical school is a leading educator of culturally competent clinicians and researchers dedicated to creating and advancing health equity in underserved communities. MSM ranks among the nation’s leadin…
PSA
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the authorities. Covid-19 cases were spiking fast (at the time of the campaign) and social distancing was not just a government recommendation but an essential life-saving skill. Community spread was a threat as large families were living together. Mask-less travel an…
PSA
The Power of Us
The Ad Council sought to reach Black Americans, which have been disproportionately affected by COVID-19, in an effort to inspire the community to help stop the spread of the virus. With over 45,000 Black lives lost to the virus to date, and infection cases rising throughout the United States, a call to action was critical. To meet this goal and reach the…
PSA
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race social accounts. As rabid consumers of content, the audience eagerly engaged with the PSA on multiple platforms including with a cutdown-spot that ultimately transferred to broadcast. Typically, the audience is predominately accustomed to marketing content th…