THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Of the year

Large Agency of the Year Large Brand of the Year Large Non-profit of the Year Mid-sized Agency of the Year Mid-sized Brand of the Year Mid-sized Non-profit of the Year Small Agency of the Year Small Brand of the Year Small Non-profit of the Year

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any social media or digital platform by a brand, agency, or organization.

Winner

PSA
winner
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…

Finalists

PSA
finalist
gold honor
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriousl…
PSA
finalist
gold honor
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabil…
PSA
finalist
silver honor
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
PSA
finalist
bronze honor
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
PSA
finalist
bronze honor
No Extra Life
Brady and Ad Council, launched the End Family Fire program in 2018 to save lives through education …

Nominees

PSA
"Vote Because __________ Depends On It”
In 2020 the United States faced an historic election and we knew that no ordinary get-out-the-vote …
PSA
#StayTheFFHome - Do's and Don'ts
Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing them…
PSA
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raised awareness around the historical importance and modern-day signi…
PSA
CARE International Women’s Day #WomenEqual PSA
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization…
PSA
CDC Rx Awareness Campaign
Overdoses from opioids are on the rise and killing Americans of all races and ages. Every day, more…
PSA
Count Every Vote Project
The Voting Rights Lab was primed to identify and respond to threats to election integrity in advanc…
PSA
Cover Up Queen
  The California Endowment has a strong community presence and a diverse audience that relies on…
PSA
FDA "My Vaping Mistake"
AwesomenessTV and The Real Cost present “My Vaping Mistake,” giving real teens the chance to speak …
PSA
finalist
silver honor
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
PSA
Mask Up
Morehouse School of Medicine (MSM) is an independent and mission-driven education, research and cli…
PSA
winner
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
PSA
finalist
bronze honor
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
PSA
finalist
bronze honor
No Extra Life
Brady and Ad Council, launched the End Family Fire program in 2018 to save lives through education …
PSA
finalist
gold honor
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriousl…
PSA
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the auth…
PSA
The Power of Us
The Ad Council sought to reach Black Americans, which have been disproportionately affected by COVI…
PSA
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race…
PSA
finalist
gold honor
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabil…