Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any social media or digital platform by a brand, agency, or organization.

Winner

PSA
winner
audience
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the digital age is so constant, instant and effortless, that we forget that our messages can have real-life implications. The culture of forwarding unverified messages, hate speech and fake news has plagued India for a long time, and has led to communal ten…

Finalists

PSA
finalist
gold
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We…
PSA
finalist
gold
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabilities for over 50 years. Through their hard work and extensive programming, they’ve helped athletes experience the thrill of competitive sports. Yet despite their decades of experience, the non-profit is in a constant struggle to generate the money t…
PSA
finalist
silver
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a critical message telling all Kansans to get tested to help stop the spread of the pandemic. By this time, COVID messaging fatigue had set in, especially among people in their 20s and 30s — the audience responsible for some of the highest transmissio…
PSA
finalist
bronze
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but for victims of domestic violence, lockdown meant being trapped with their abusers, 24 hours a day. As a result, across the country and the world, incidents of domestic abuse rose exponentially.  The NO MORE Foundation -- a nonprofit dedicated to end…
PSA
finalist
bronze
No Extra Life
Brady and Ad Council, launched the End Family Fire program in 2018 to save lives through education regarding safe gun storage. In 2020, we were asked to help promote gun suicide prevention through safer gun storage. U.S. sales of guns and ammunition are soaring, and living conditions brought on by 2020 COVID-19 regulations such as stay-at-home …

Nominees

PSA
"Vote Because __________ Depends On It”
In 2020 the United States faced an historic election and we knew that no ordinary get-out-the-vote campaign could do everything we needed it to. The COVID-19 crisis was grinding the country to a halt. Widespread misinformation about voting and mail-in ballots threatened to suppress democratic action. And although the nation seemed hopelessly divided, it was…
PSA
#StayTheFFHome - Do's and Don'ts
Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.
PSA
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raised awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual PSA campaign.   The objective of the campaign is to communicate the tremendous impact of Black History Month by featuring leading members of Congress sharing i…
PSA
CARE International Women’s Day #WomenEqual PSA
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. That’s why women and girls are at the heart …
PSA
CDC Rx Awareness Campaign
Overdoses from opioids are on the rise and killing Americans of all races and ages. Every day, more than 1,000 people are treated in emergency departments for misusing prescription opioids, and more than 40 people die each day from prescription opioid overdoses (CDC). Families and communities across the country are coping with devastating health, emotional,…
PSA
Count Every Vote Project
The Voting Rights Lab was primed to identify and respond to threats to election integrity in advance of the November elections due to our in-state and national-level partnerships coupled with our in-house legal and advocacy expertise.  When our survey results about voters’ election expectations came back in September, we realized we had a major challenge…
PSA
Cover Up Queen
  The California Endowment has a strong community presence and a diverse audience that relies on its efforts to advocate for a healthier world in various ways. Last year, the Endowment was looking to motivate their younger audience to wear a mask as an essential step to protect themselves and their communities during the pandemic.
PSA
FDA "My Vaping Mistake"
AwesomenessTV and The Real Cost present “My Vaping Mistake,” giving real teens the chance to speak out and share personal stories that address the shockingly common themes and horrific experiences surrounding the vaping epidemic.
PSA
Mask Up
Morehouse School of Medicine (MSM) is an independent and mission-driven education, research and clinical institution based in Atlanta. The historically Black medical school is a leading educator of culturally competent clinicians and researchers dedicated to creating and advancing health equity in underserved communities. MSM ranks among the nation’s leadin…
PSA
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the authorities. Covid-19 cases were spiking fast (at the time of the campaign) and social distancing was not just a government recommendation but an essential life-saving skill. Community spread was a threat as large families were living together. Mask-less travel an…
PSA
The Power of Us
The Ad Council sought to reach Black Americans, which have been disproportionately affected by COVID-19, in an effort to inspire the community to help stop the spread of the virus. With over 45,000 Black lives lost to the virus to date, and infection cases rising throughout the United States, a call to action was critical. To meet this goal and reach the…
PSA
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race social accounts. As rabid consumers of content, the audience eagerly engaged with the PSA on multiple platforms including with a cutdown-spot that ultimately transferred to broadcast. Typically, the audience is predominately accustomed to marketing content th…