THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any social media or digital platform by a brand, agency, or organization.

Winner

PSA
winner
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…

Finalists

PSA
finalist
gold honor
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriousl…
PSA
finalist
gold honor
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabil…
PSA
finalist
silver honor
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
PSA
finalist
bronze honor
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
PSA
finalist
bronze honor
No Extra Life
Brady and Ad Council, launched the End Family Fire program in 2018 to save lives through education …

Nominees

PSA
"Vote Because __________ Depends On It”
In 2020 the United States faced an historic election and we knew that no ordinary get-out-the-vote …
PSA
#StayTheFFHome - Do's and Don'ts
Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing them…
PSA
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raised awareness around the historical importance and modern-day signi…
PSA
CARE International Women’s Day #WomenEqual PSA
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization…
PSA
CDC Rx Awareness Campaign
Overdoses from opioids are on the rise and killing Americans of all races and ages. Every day, more…
PSA
Count Every Vote Project
The Voting Rights Lab was primed to identify and respond to threats to election integrity in advanc…
PSA
Cover Up Queen
  The California Endowment has a strong community presence and a diverse audience that relies on…
PSA
FDA "My Vaping Mistake"
AwesomenessTV and The Real Cost present “My Vaping Mistake,” giving real teens the chance to speak …
PSA
finalist
silver honor
KS COVID Initiative, "Old-Schooled" Campaign
COVID-19 rates across the country exploded last fall and the State of Kansas needed to deliver a cr…
PSA
Mask Up
Morehouse School of Medicine (MSM) is an independent and mission-driven education, research and cli…
PSA
winner
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
PSA
finalist
bronze honor
NO MORE Foundation's "Listening from Home" Campaign
Suddenly the world went into lockdown due to COVID-19. Home was supposed to be a safe place, but fo…
PSA
finalist
bronze honor
No Extra Life
Brady and Ad Council, launched the End Family Fire program in 2018 to save lives through education …
PSA
finalist
gold honor
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriousl…
PSA
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the auth…
PSA
The Power of Us
The Ad Council sought to reach Black Americans, which have been disproportionately affected by COVI…
PSA
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race…
PSA
finalist
gold honor
Your Brand Here
Special Olympics New York has provided inclusive opportunities for people with intellectual disabil…