ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

"Vote Because __________ Depends On It”

Finalist in Social Activism

Entered in PSA

Objective

In 2020 the United States faced an historic election and we knew that no ordinary get-out-the-vote campaign could do everything we needed it to. The COVID-19 crisis was grinding the country to a halt. Widespread misinformation about voting and mail-in ballots threatened to suppress democratic action. And although the nation seemed hopelessly divided, it was clear that each and every one of us had more of a personal stake in the election than at any time in recent history. 

We didn’t just need to talk about the act of voting, but also the issues that are worth voting for. We didn’t need another ad-style campaign, we needed a platform that would empower people to advocate and inspire them to take action. And most of all, we needed to frame everything around personal safety and public health.

Strategy

HBO Max teamed up with Rock the Vote to launch a voting campaign that was more than just a voting campaign. It was a platform, a resource, and an open-ended statement that asked YOU, the voter, to fill in the blank and think hard about the issues that hit closest to home. 

We started with a team of politically-engaged celebrities from the world of HBO Max, asking them the same question we asked everyone: “Why are you voting this year?” Allowing our talent to submit their responses from the safety of home, we pieced together a PSA that demonstrated the power we can wield when we’re driven to the polls by the issues we care about. And we made it clear that this year we were going to put our money where our mouth is—literally—by showcasing the handwritten issues on medical-grade face masks.

But it wasn’t just going to be about celebrities. With the words of singer and civil-rights icon Mavis Staples underscoring our message, we launched on HBO Max and other key Warner Media affiliates, as well as social media—where we followed through with a call to action: “Fill in the blank with the reason you’re voting.” The conversation that we sparked spread throughout Twitter and drove to our online campaign hub, set up in partnership with Rock the Vote, to help educate people on how to register and vote safely and effectively. And we kept the conversation alive all the way up to Election Day with a regular cadence of popular GIFs, an AR-powered face filter, and interactive Instagram stories that let people advocate and share the issues they were voting for with their family, friends, and communities.

And instead of just talking about voting safely, we produced over 10,000 free kits, packed with customizable stickers, CDC-approved face masks, and a pocket-sized voter preparedness checklist. We distributed these kits free via social media to provide our growing network of activists with the tools they needed to get the word out and go to the polls safely.

This election was about more than the candidates, it was also about real issues that touch the lives of millions of people. So we provided free access to a library of powerful HBO documentaries that align to these issues. In a digital landscape littered with unreliable and often misleading information, we delivered reliable resources to educate, inform, and spark action.

Results

The historic election was met with historic results.  2020 voter turnout was the highest in over a century, with nearly every state hitting record high marks, and we were proud to have played our small part.  Our campaign garnered over 90 million impressions with a reach of 4 million across social channels.  We delivered 10,000 voter kits and shared over 85 million Instagram stickers.  Lastly, viewership of the issue-based documentaries increased by over 200%.

Media

Video for "Vote Because __________ Depends On It”

Produced by

ENGINE, HBOMax

Link

Entry Credits