The California Endowment has a strong community presence and a diverse audience that relies on its efforts to advocate for a healthier world in various ways. Last year, the Endowment was looking to motivate their younger audience to wear a mask as an essential step to protect themselves and their communities during the pandemic.
This animated film aims to reach one of the California Endowment's core audiences - the youth! Committed to building healthy communities across the state, this short film was part of the Endowment's effort to encourage and remind children and young adults to be vigilant mask wearers.
This film was part of a larger social media campaign by the organization and garnered over 30K views on YouTube alone.