13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Cover Up Queen

Entered in PSA



The California Endowment has a strong community presence and a diverse audience that relies on its efforts to advocate for a healthier world in various ways. Last year, the Endowment was looking to motivate their younger audience to wear a mask as an essential step to protect themselves and their communities during the pandemic.


This animated film aims to reach one of the California Endowment's core audiences - the youth! Committed to building healthy communities across the state, this short film was part of the Endowment's effort to encourage and remind children and young adults to be vigilant mask wearers. 


This film was part of a larger social media campaign by the organization and garnered over 30K views on YouTube alone.


Video for Cover Up Queen

Produced by

Osmosis Films, The California Endowment

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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