ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

AMC Networks Black History Month PSA Campaign

Entered in PSA

Objective

Since 2014, AMC Networks has raised awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual PSA campaign.

 

The objective of the campaign is to communicate the tremendous impact of Black History Month by featuring leading members of Congress sharing in their own words the stories of inspiration and perseverance that inspire them, and the issues that they remain focused on today. These important messages are then shared broadly across the company’s premier entertainment brands including cable TV networks – AMC, BBC America, IFC, SundanceTV, and WE tv – as well as the streaming service ALLBLK (formerly “UMC”).

Strategy

In 2020, the company took the campaign to new heights with a fresh and powerful creative direction and expanded its reach. For the seventh consecutive year, AMCN partnered with the Congressional Black Caucus (CBC) and returning partners, the NAACP, asking members of Congress to share their compelling stories, insights and inspirations in documentary-style interviews filmed in Washington D.C. Participants included Representatives André Carson, Emanuel Cleaver, James Clyburn, Bonnie Watson Coleman, Gwen Moore, Donald Payne, Jr., and Hank Johnson.

 

The PSA series centered on four thematic spots that aired throughout the month of February:

 

 

 

 

Once production was complete, the PSAs rolled out on-air and online across AMC Networks’ suite of channels including AMC, BBC America, IFC, SundanceTV, and WE tv. They were shared across each network’s social platforms and showcased on the digital site for ALLBLK (formerly UMC.)

Results

The PSAs aired more than 500 times across AMC, IFC, SundanceTV, WE tv, and UMC, and garneried 27 million on-air impressions, an increase of over 5x year-over-year, as well as 370,000 social media impressions across Twitter, Instagram, Facebook, and LinkedIn. They were featured in online newsletters from NAMIC, the NAACP, and were covered in Cablefax Daily. For the first time ever, the PSAs were also featured in theaters at the IFC Center in downtown Manhattan and the Brooklyn Academy of Music in downtown Brooklyn. They aired as pre-roll before all film screenings, reaching an additional 53,000 audience members.

 

Overall, the campaign was a success in elevating awareness for Black History Month across AMC Networks platforms and channels – acting as a moment of reflection, remembrance and celebration of the impact of civil rights advocacy.

Media

Produced by

AMC Networks

Link

Entry Credits