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Special Project

Special Project
From the 13th Annual Shorty Awards

#StayTheFFHome - Do's and Don'ts

Entered in PSA

About this entry

Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.

Why does this entry deserve to win?

Freeform used its strength as a premiere young adult entertainment brand to create a multi-platform social distancing campaign that encouraged young adults to #StayTheFFHome and provided content to keep them entertained at home.  Campaign pillars consisted of:


Stay the FF Home generated over 125MM organic social impressions, making it Freeform’s largest brand campaign to date.


Video for #StayTheFFHome - Do's and Don'ts

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