The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

#StayTheFFHome - Do's and Don'ts

Entered in PSA

About this entry

Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.

Why does this entry deserve to win?

Freeform used its strength as a premiere young adult entertainment brand to create a multi-platform social distancing campaign that encouraged young adults to #StayTheFFHome and provided content to keep them entertained at home.  Campaign pillars consisted of:

Results

Stay the FF Home generated over 125MM organic social impressions, making it Freeform’s largest brand campaign to date.

Media

Video for #StayTheFFHome - Do's and Don'ts

Entrant Company / Organization Name

Freeform