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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

#StayTheFFHome - Do's and Don'ts

Entered in PSA

Objective

Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.

Strategy

Freeform used its strength as a premiere young adult entertainment brand to create a multi-platform social distancing campaign that encouraged young adults to #StayTheFFHome and provided content to keep them entertained at home.  Campaign pillars consisted of:

Results

Stay the FF Home generated over 125MM organic social impressions, making it Freeform’s largest brand campaign to date.

Media

Video for #StayTheFFHome - Do's and Don'ts

Produced by

Freeform

About the Shorty Awards

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