Best Local Campaign
This category honors the most creative and effective campaign targeting a single geographic location using social media and digital platforms and tools. The entry must include how local marketing strategies were used to reach communities and/or neighborhoods within a certain radius.
For campaigns using a localized strategy as part of a global campaign, see Best use of Localization.
For campaigns using a localized strategy as part of a global campaign, see Best use of Localization.
Winner
winner
audience
Stay Home, Save Lives
Finalists
finalist
#ForTheWyn
finalist
#VictoryPages: Social Media History
finalist
Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
finalist
Canadian Tire Christmas Trail
finalist
City of West Hollywood COVID Response Campaign
Nominees
Culturelle Immune Health COVID-19 Campaign
Culturelle Immune Health / COVID-19 Campaign objectives and goals:
Raise Culturelle’s brand awareness in South Korea.
Increase awareness of probiotics, especially LGG, as a tool in immune defence.
Cultivate consumers’ interest and purchase intent on Culturelle’s probiotics products.
Enhance the Culturelle health product sal…
Filling the Pipeline with Home Service Leads
Since 2018, Economy Drain Cleaning & Plumbing, out of Prospect Park, PA, has specialized in providing drain cleaning services to the Greater Philadelphia area. Among strong competition in such a densely populated region, Economy Drain struggled to stand out, in part because of how new a company they were and how limited their budget was on a monthly basis (…
The Fight For Microstamping Technology
In America, the majority of gun crimes go unsolved. This is especially true in urban communities, where fatal shootings involving Black Americans go unsolved at greater rates and are also devastated by crime guns. Not only are countless families left without justice, but unsolved crimes can lead to distrust in law enforcement, creating cycles of violence th…
