13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Local Campaign

This category honors the most creative and effective campaign targeting a single geographic location using social media and digital platforms and tools. The entry must include how local marketing strategies were used to reach communities and/or neighborhoods within a certain radius.

For campaigns using a localized strategy as part of a global campaign, see Best use of Localization.

#ForTheWyn
In October 2020, Newlink created #ForTheWyn, a 12-part giveaway series featuring local businesses in the Wynwood neighborhood - one of Miami’s most bustling districts, filled with mom-and-pop shops, museums both indoor and outdoor, eateries, breweries and fitness studios alike. Pandemic circumstances had affected the Wynwood area particularly hard, with so …
#VictoryPages: Social Media History
In Russia, Victory Day is among the most remarkable dates. Almost every family had ancestors who fought in the war. But the younger people are losing connection with this part of history. That's why we decided to give young Russians a chance to express themselves in digital art in the format of social networks. #VictoryPages is the versatile social media…
Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States
Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while also driving traffic and sales for its retailers. BuzzBallz needed a method to promote their drink and drive retailer sales while adhering to regulations and maintaining a level playing field in the marketplace. BuzzBallz realized that to achieve their objecti…
Canadian Tire Christmas Trail
In 2020, Canadian Tire (CT) was forced to reconsider how it would engage with consumers during the holiday season. The COVID-19 pandemic has changed how Canadians navigate their daily lives and led to the cancellation of most holiday events. Despite this, the desire to continue celebrating life’s seasonal moments still exists. CT, “Canada’s Christmas Store,…
City of West Hollywood COVID Response Campaign
The City of West Hollywood declared a local COVID-19 emergency in March 2020 following declarations of emergency from the State and County. In the first days, the City of West Hollywood closed City Hall and facilities to the public and activated plans to remotely serve residents, businesses, and community members in day-to-day needs while responding to the …
Culturelle Immune Health COVID-19 Campaign
Culturelle Immune Health / COVID-19 Campaign objectives and goals:  Raise Culturelle’s brand awareness in South Korea. Increase awareness of probiotics, especially LGG, as a tool in immune defence. Cultivate consumers’ interest and purchase intent on Culturelle’s probiotics products. Enhance the Culturelle health product sal…
Filling the Pipeline with Home Service Leads
Since 2018, Economy Drain Cleaning & Plumbing, out of Prospect Park, PA, has specialized in providing drain cleaning services to the Greater Philadelphia area. Among strong competition in such a densely populated region, Economy Drain struggled to stand out, in part because of how new a company they were and how limited their budget was on a monthly basis (…
Stay Home, Save Lives
At the height of the COVID-19 pandemic, Chicagoans were not taking the stay-at-home orders seriously. Deaths were trending up and lives were at risk. Lori Lightfoot, the Mayor of Chicago, knew that steps needed to be taken to stop the spread of the virus to prevent Chicago from becoming a “hot spot” and to prove the pandemic could be contained. We were task…
The Fight For Microstamping Technology
In America, the majority of gun crimes go unsolved. This is especially true in urban communities, where fatal shootings involving Black Americans go unsolved at greater rates and are also devastated by crime guns. Not only are countless families left without justice, but unsolved crimes can lead to distrust in law enforcement, creating cycles of violence th…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!