Best use of Localization in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Localization

This award honors the most effective localization strategies used on global marketing campaigns across various social and digital platforms. Describe how the campaign balanced adapting to local markets while maintaining a thematic consistency and story across the entire campaign.

See previous winners and honorees here.

The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. The MTV EMA brings music fans a unique, multi-platform experience across MTV’s global network in nearly 180 countries and 413 million homes throughout the world. We are always looking for ways to innovate and bring fans into the awar…

AAA Membership - We've Got Your Back

2020 kept us all on our toes. Our consumer landscape runs across seven states (Northern CA, NV, UT, AZ, MT, WY, AK) encompassing a diverse mix of communities, buying patterns, and cultural norms. As brand with a purpose built on keeping them in motion, one challenging consistency stood out for us last year: Our customers and prospects were staying home and …

Buzzballz + Tiger Pistol: Solving the Business Challenge for Alcohol Marketing in the United States

Packaged cocktail brand, BuzzBallz, sought to increase sales of its signature party drink while also driving traffic and sales for its retailers. BuzzBallz needed a method to promote their drink and drive retailer sales while adhering to regulations and maintaining a level playing field in the marketplace. BuzzBallz realized that to achieve their objecti…

David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic

With 70 years of experience dressing customers for all of life's special occasions, David's Bridal (DBI) is built on the idea that everyone deserves to have the attire and experience of their dreams regardless of style preference, shape, size, or budget. DBI is dedicated to helping each customer through intuitive online planning tools, knowledgeable stylist…

Much of what IBM offers is not seen with the naked eye, and therefore our clients are unaware of our expertise and solutions. We had an opportunity to present our solutions through the lens of our client–and how it will enable them to meet their customer expectations of today.

RiceSelect goes local for national success

Thirty five years ago, RiceSelect introduced the first aromatic rice variety to be grown in the US – Texmati. It became one of most celebrated premium rice brands, packaged in its distinctive wide mouth jar. RiceSelect expanded to a range of rice and grain products. However, their niche success didn’t leverage the rise of the foodie movement. RiceSelect was…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!