ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

#ForTheWyn

Finalist in Local Campaign

Objective

In October 2020, Newlink created #ForTheWyn, a 12-part giveaway series featuring local businesses in the Wynwood neighborhood - one of Miami’s most bustling districts, filled with mom-and-pop shops, museums both indoor and outdoor, eateries, breweries and fitness studios alike. Pandemic circumstances had affected the Wynwood area particularly hard, with so many local businesses forced to halt operations. Newlink saw a need for the community to reconnect after weeks of mandatory shutdown and isolation, and a need to help jumpstart those small shops that took the hardest of hits, all in a way that was as safe as it was engaging and captivating to Wynwood’s audience. We took to social media and amplified the very thing that makes Wynwood so iconic - its endless diversity. The goal in mind was to spotlight a unique collection of local, small businesses  as a means to breathe life back into the neighborhood by creating  an interactive social media campaign that would highlight different businesses and expand their reach, reminding locals of all the experiences Wynwood has to offer. We leveraged the intrigue of this social media effort with an array of free prizes, ranging from spray painting lessons, candle making classes, a free dinner, shopping spree, gym membership and more.

Strategy

In creating #ForTheWyn, Newlink started from ground zero. We knew we wanted to foster a connection between Wynwood and its locals, but amidst hotspots in the pandemic, we wanted to make sure the safety of the community was top of mind. Another factor was celebrating the diversity of the area, to support local business while reminding people of all Wynwood has to offer. After so many months of loss, a campaign surrounding the idea of giving back to the community drove us to develop #ForTheWyn, a month-long social media campaign comprised of 3 weekly challenges for followersto participate in and potentially win prizes from local, small businesses in Wynwood.

We first teased our #ForTheWyn Social Media Campaign a week prior to the actual launch of the giveaways, generating buzz and excitement among the online community through dynamic storytelling videos that introduced the essence and purpose of the campaign. After this, our strategy was to put out 3 giveaways per week, all centered around the diversity Wynwood and its local shops have to offer. Through Wynwood BID’s official Instagram, we angled these giveaways to become word of mouth, inciting followers to involve their friends, tag others and spread the reach and exposure of these small businesses even further.

Results

Over the span of this 4 week long campaign, from the 12 challenges alone, we garnered over 5,300 challenge entries. The series also brought in 90% of interactions during the campaign period while it accounted for less than half of the content released during this time frame. In comparison to the Wynwood BID’s account in previous months, there was an overall 395% increase in engagement than normal. Aside from metric accomplishments, the campaign garnered media attention, drawing in coverage from local news and publications like CBS Miami, South Florida Caribbean News and Timeout Miami.

Media

Video for #ForTheWyn

Produced by

Newlink, Wynwood BID

Entry Credits