ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

RAM Trucks Integration into Yellowstone

Entered in Integrated Campaign, Multi-Platform Campaign

Objective

To create an idea built upon Ram Trucks’ multi-year Yellowstone sponsorship and aligned with the intense social buzz for the series.

Strategy

Season long vehicle integration + custom branded content 

Led by John Dutton, played by Kevin Costner, the Dutton family controls the largest ranch in the U.S. that is under constant attack by those it borders. Yet, adversity brings family together. Culminating in a record-breaking 3rd season with 7.6M watching the finale episode, Yellowstone became the most watched cable show of the year. Taking place on a working ranch, vehicles are an integral part of the show as the Dutton family runs their business. Working directly with show production, we found an endemic opportunity to align Ram with the highly engaged fanbase by deeply rooting the brand into the Yellowstone universe.

Through season-long vehicle integration in-show, and custom content out of show, RAM Trucks were dressed with Yellowstone Dutton Ranch decal and woven throughout the season.  To put a spotlight on the partnership we produced custom content using footage of the truck in-show along with soundbites from talent about their characters and storylines to run as a full takeover of a commercial pod during the season premiere episode presented with limited commercial interruption by RAM Trucks. RAM Trucks also received custom sponsorship of the hugely popular digital after-show Stories from the Bunkhouse which is hosted by fan favorite show talent as they swap stories from set. Within each episode of Stories from the Bunkhouse a custom intro to each episode was created featuring clips of the RAM vehicles from in-show, seamlessly aligning it with surrounding content. To top this sponsorship off, RAM aligned with a month-long sponsorship of previous seasons of Yellowstone on Pluto TV which created a true 360 program with deep product integration. 

Results

Yellowstone was Cable’s Most Watched Series of 2020 and RAM Trucks was front and center with its multi-platform sponsorship.  

RAM’s Stories from the Bunkhouse campaign garnered: 

43M total impressions across platforms 

12M overall video views across platforms 

35 sponsored social posts during campaign 

Media

Video for RAM Trucks Integration into Yellowstone

Produced by

Velocity, FCA RAM Trucks

Entry Credits