At the beginning of 2020, the COVID-19 pandemic presented a challenge to many brands: How should they continue to communicate and engage with consumers in a tasteful, sensitive way, without seeming tone-deaf in an unprecedented time of uncertainty? The “My New Office” and “Logi Make It Work” social campaigns were joint campaign efforts between Logitech and Streetsense.
The #MyNewOffice campaign launched in March 2020 to establish Logitech as a thought leader and solution provider for the businesses and people transitioning to the new normal of remote work. Through Facebook, LinkedIn, Instagram, Instagram Stories, and Twitter, we asked people to share their “new office” setups, new “coworkers” (whether kid, canine, or colleague), and more using the #MyNewOffice hashtag for the chance to win an office upgrade from Logitech, Logitech Video Collaboration, Logitech G, and Blue Microphones. We also enlisted influencers to help spread the word and show off their new offices.
To extend the momentum on social media, shine a spotlight on high-quality user-generated content, and inspire more content submissions, Logitech launched the #LogiMakeitWork social campaign. Streetsense leveraged Facebook, Instagram, Instagram Stories, Twitter, and LinkedIn to amplify awareness for the heart of the campaign and the anthem video produced by Logitech, as well as drive to the Make it Work landing page. Followers were encouraged to share content of how they’re making it work at home using the #LogiMakeItWork hashtag for a chance to win a $100 gift card from Logitech. Use of influencers and Logitech employees themselves also helped drive campaign awareness.
Overall
61,343 Instagram Followers gained during the span of the two campaigns
#MyNewOffice Results:
3,267,093 Engagements
12,829,113 Impressions
25.46% Engagement Rate
1,097 Giveaway entries
Instagram stories had 305,063 impressions and 1,267 engagements
#LogiMakeItWork Results:
2,760,289 Engagements
9,853,218 Impressions
28.01% Engagement Rate
462 Giveaway Entries
Innovative Instagram stories yielded 567,492 impressions and 3,411 engagements
7,134 YouTube video views
