ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Logitech #MyNewOffice and #LogiMakeItWork Social Campaigns

Entered in Multi-Platform Campaign

Objective

At the beginning of 2020, the COVID-19 pandemic presented a challenge to many brands: How should they continue to communicate and engage with consumers in a tasteful, sensitive way, without seeming tone-deaf in an unprecedented time of uncertainty? The “My New Office” and “Logi Make It Work” social campaigns were joint campaign efforts between Logitech and Streetsense.

Strategy

The #MyNewOffice campaign launched in March 2020 to establish Logitech as a thought leader and solution provider for the businesses and people transitioning to the new normal of remote work. Through Facebook, LinkedIn, Instagram, Instagram Stories, and Twitter, we asked people to share their “new office” setups, new “coworkers” (whether kid, canine, or colleague), and more using the #MyNewOffice hashtag for the chance to win an office upgrade from Logitech, Logitech Video Collaboration, Logitech G, and Blue Microphones. We also enlisted influencers to help spread the word and show off their new offices.

 

To extend the momentum on social media, shine a spotlight on high-quality user-generated content, and inspire more content submissions, Logitech launched the #LogiMakeitWork social campaign. Streetsense leveraged Facebook, Instagram, Instagram Stories, Twitter, and LinkedIn to amplify awareness for the heart of the campaign and the anthem video produced by Logitech, as well as drive to the Make it Work landing page. Followers were encouraged to share content of how they’re making it work at home using the #LogiMakeItWork hashtag for a chance to win a $100 gift card from Logitech. Use of influencers and Logitech employees themselves also helped drive campaign awareness. 

Results

Overall

 

#MyNewOffice Results:

 

#LogiMakeItWork Results:

Media

Produced by

Logitech

Links