Boost awareness for Google’s 2020 ‘Year in Search’ campaign through the voice and lens of The Daily Social Distancing Show with Trevor Noah and drive video views of Google’s brand creative cross-platform.
Our marketing strategy included integrating Google’s ‘Year in Search’ campaign messaging into The Daily Social Distancing Show with Trevor Noah, in the voice of Trevor and the show. The in-show segment also included Trevor teeing up and tossing to Google’s ‘Year in Search’ brand spot, which was scheduled to air in commercial time, adjacent to the integration. Lastly, we distributed the in-show integration clip with Google’s ‘Year in Search’ creative stitched to the segment across The Daily Show’s social platforms to maximize reach and engagement, including TDS YouTube, TDS YouTube Story, TDS Instagram (infeed), TDS Instagram Story, TDS Facebook (infeed), TDS Facebook Story, TDS Twitter (including Amplify targeting), and Comedy Central Twitter.
In addition to the linear in-show airing, TDS program delivered 19,931,360 impressions across social, 4,775,649 video views (87% over-delivery against 2,550,000 views guaranteed), 312,626 social engagements (likes, comments, shares, link clicks, saves, and all other clicks) and 1,185,346 total/13.7%* completed video views.
*Where 100% completed view metrics are available/reported
**Where video views metrics are available/reported
Separately, below are the highlights for Google’s TDS Twitter Amplify post: