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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Google x The Daily Social Distancing Show

Bronze Distinction in Multi-Platform Campaign

Entered in Integrated Campaign

Objective

​​​​​​Boost awareness for Google’s 2020 ‘Year in Search’ campaign through the voice and lens of The Daily Social Distancing Show with Trevor Noah and drive video views of Google’s brand creative cross-platform.

Strategy

Our marketing strategy included integrating Google’s ‘Year in Search’ campaign messaging into The Daily Social Distancing Show with Trevor Noah, in the voice of Trevor and the show. The in-show segment also included Trevor teeing up and tossing to Google’s ‘Year in Search’ brand spot, which was scheduled to air in commercial time, adjacent to the integration. Lastly, we distributed the in-show integration clip with Google’s ‘Year in Search’ creative stitched to the segment across The Daily Show’s social platforms to maximize reach and engagement, including TDS YouTube, TDS YouTube Story, TDS Instagram (infeed), TDS Instagram Story, TDS Facebook (infeed), TDS Facebook Story, TDS Twitter (including Amplify targeting), and Comedy Central Twitter.

Results

In addition to the linear in-show airing, TDS program delivered 19,931,360 impressions across social, 4,775,649 video views (87% over-delivery against 2,550,000 views guaranteed), 312,626 social engagements (likes, comments, shares, link clicks, saves, and all other clicks) and 1,185,346 total/13.7%* completed video views.

*Where 100% completed view metrics are available/reported
**Where video views metrics are available/reported

Separately, below are the highlights for Google’s TDS Twitter Amplify post:

Media

Video for Google x The Daily Social Distancing Show

Produced by

Velocity, Google

Links

Entry Credits

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