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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Scoob! Digital Campaign

Entered in Multi-Platform Campaign

Objective

Home Brew was proud to partner with Warner Bros. for the launch of SCOOB!, an animated reboot of a 50 year old classic featuring the original loveable characters and a brand-new story.

Strategy

Our multi-pronged social campaign engaged fans around the world with custom content for both international and domestic audiences. As the theatrical entertainment industry transformed shortly before the film's debut, our work rapidly transitioned to support the domestic PVOD window.

While pivoting to a PVOD release, we continued to surprise and delight fans with multiple stunts including a National Puppy Day Activation and a Mystery Machine Real World Tour.

 

NATIONAL PUPPY DAY

Adding a personal touch to the global campaign, we orchestrated a week-long Twitter activation for National Puppy Day and illustrated fans’ and influencers’ pets in the Scooby style.

 

MYSTERY MACHINE STUNT

During opening week, we filmed the Mystery Machine van tour that surprised medical workers and families throughout Los Angeles with Scoob! themed treats. As our team captured footage, we edited a sizzle video in real-time, memorializing the two days into a special, heartwarming piece for opening weekend.

Results

The year-long project revitalized the franchise for a new generation and swiftly pivoted during a global pandemic to bolster the film to #1 on PVOD charts during opening weekend.

Media

Video for Scoob! Digital Campaign

Produced by

Home Brew Agency, Warner Bros. Pictures

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!