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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Amazon Studio’s The Wilds Social Media Campaign

Silver Distinction in Multi-Platform Campaign

Objective

Surviving your teenage years can be just as hard, if not harder than surviving a deserted island. In other words, being a teenage girl today is the real living hell. Prime Video partnered with Way To Blue to develop a fully integrated and comprehensive digital campaign for Amazon’s first ever original YA TV series. Our goal was to attract a new and younger audience to the platform and make The Wilds amongst the top 10 most talked about streaming shows in the industry.

Strategy

Amazon Studios and Way To Blue worked on a comprehensive social media campaign that amplified the following activations, some of which were firsts for Prime Video: 

Social Embed / Social Shoots

Global Influencer Program

Social Content Strategy

Social Sampling:

Community Management:

Results

Sampling:

Engagements:

Global Reach:

Community Growth:

Talent growth:

Average growth:

Social Buzz:

Global Sentiment:

Certified Fresh on Rotten Tomatoes

Media

Video for Amazon Studio’s The Wilds Social Media Campaign

Produced by

Way To Blue, Amazon Studios

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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