The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

Amazon Studio’s The Wilds Social Media Campaign

Silver Honor in Multi-Platform Campaign

About this entry

Surviving your teenage years can be just as hard, if not harder than surviving a deserted island. In other words, being a teenage girl today is the real living hell. Prime Video partnered with Way To Blue to develop a fully integrated and comprehensive digital campaign for Amazon’s first ever original YA TV series. Our goal was to attract a new and younger audience to the platform and make The Wilds amongst the top 10 most talked about streaming shows in the industry.

Why does this entry deserve to win?

Amazon Studios and Way To Blue worked on a comprehensive social media campaign that amplified the following activations, some of which were firsts for Prime Video: 

Social Embed / Social Shoots

Global Influencer Program

Social Content Strategy

Social Sampling:

Community Management:




Global Reach:

Community Growth:

Talent growth:

Average growth:

Social Buzz:

Global Sentiment:

Certified Fresh on Rotten Tomatoes


Video for Amazon Studio’s The Wilds Social Media Campaign

Entrant Company / Organization Name

Way To Blue, Amazon Studios


Entry Credits