CONGRATS WINNERS AND HONOREES! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Animaniacs Social Media Campaign

Entered in Multi-Platform Campaign

Objective

Hulu partnered with Home Brew for a zany social campaign unlike any other. Twenty-two years after the show’s original run, Animaniacs was back with all-new episodes, and we were tasked to revive the 90s show for the reboot’s launch on Hulu.

Strategy

With two digital stunts, over 100 organic and paid creative assets, and custom talent content, Hulu and Home Brew aimed to entertain the show’s original millennial audience while also captivating a new generation of viewers. We developed creative that highlighted character personalities and nostalgic quirks, the show’s irreverence and self-awareness, and the satirical and humorous tone that the Animaniacs is best known for.

Results

The campaign earned over 38.4M impressions and strengthened show awareness that broke Hulu Originals social mentions records.

 

RECORD BREAKING STATS

 

KEY PERFORMANCE INDICATORS

Media

Video for Animaniacs Social Media Campaign

Produced by

Home Brew Agency, Hulu

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!