THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 13th Annual Shorty Awards

Animaniacs Social Media Campaign

Entered in Multi-Platform Campaign

About this entry

Hulu partnered with Home Brew for a zany social campaign unlike any other. Twenty-two years after the show’s original run, Animaniacs was back with all-new episodes, and we were tasked to revive the 90s show for the reboot’s launch on Hulu.

Why does this entry deserve to win?

With two digital stunts, over 100 organic and paid creative assets, and custom talent content, Hulu and Home Brew aimed to entertain the show’s original millennial audience while also captivating a new generation of viewers. We developed creative that highlighted character personalities and nostalgic quirks, the show’s irreverence and self-awareness, and the satirical and humorous tone that the Animaniacs is best known for.

Results

The campaign earned over 38.4M impressions and strengthened show awareness that broke Hulu Originals social mentions records.

 

RECORD BREAKING STATS

 

KEY PERFORMANCE INDICATORS

Media

Video for Animaniacs Social Media Campaign

Entrant Company / Organization Name

Home Brew Agency, Hulu

Links

Entry Credits