Hulu partnered with Home Brew for a zany social campaign unlike any other. Twenty-two years after the show’s original run, Animaniacs was back with all-new episodes, and we were tasked to revive the 90s show for the reboot’s launch on Hulu.
With two digital stunts, over 100 organic and paid creative assets, and custom talent content, Hulu and Home Brew aimed to entertain the show’s original millennial audience while also captivating a new generation of viewers. We developed creative that highlighted character personalities and nostalgic quirks, the show’s irreverence and self-awareness, and the satirical and humorous tone that the Animaniacs is best known for.
The campaign earned over 38.4M impressions and strengthened show awareness that broke Hulu Originals social mentions records.
RECORD BREAKING STATS
KEY PERFORMANCE INDICATORS